The all time best-selling book on Human Behavior states the following: “Only in his hometown and in his own house is a prophet without honor.”

What does that mean? Well, it is just about impossible to be the expert to your family and your next-door neighbor. The problem is that they have seen you take the garbage out in your underwear!

So how do you promote yourself in the business world! Ah Ha –there is the Million Dollar question!

The absolute best way is to have someone else promote you! But you may need to do something to actually be worth promoting!

So let’s talk about branding yourself in your business.

30 years ago promoting and branding your business was a rather expensive project... mailing letters, mailing postcards, advertising, and newspapers were all mediums to get a message about you and your business but could easily break the bank especially if you were just getting started.