Author Archive: Seth Godin

Seth Godin

SETH GODIN has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box is a call to action about the initiative you’re taking – in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.

His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

The Top 10 Secrets of The Marketing Process by Seth Godin

Try these ideas to get you started down the path of scientific marketing tactics 1. Don’t run out of money. It always takes longer and costs more than you expect to spread your idea. You can budget for it or you…Read...

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All Marketers are Liars by Seth Godin

Marketing’s reigning king of the hill exploring and connecting ideas from his new book All Marketers Are Liars. “Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain.” Jay Levinson, author of Guerrilla Marketing said. “Combine their brains and shave their…Read...

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