Define Your Plan on Helping Your Prospect Instead of You By David Feinstein

Define Your Plan on Helping Your Prospect Instead of You

To avoid trouble in business and to keep prospects the main center of your efforts, your core focus should be helping them and providing value to their lives. When the focus is on other aspects, our marketing will become distorted and full of emptiness. No one wants to feel like a wallet, so why are so many new mlm marketers treating prospects like an ATM. A rethinking is in order. Prospects want something of value, this doesn’t mean give away your mentoring services for free. It means put some humility into the marketing and design marketing material that resonates with the prospects.

Define your human strategy first

Before you do anything wild, define your human strategy first. Why are you in this business? How can your prospects use your knowledge? Why is your information important to your prospects? Will your marketing be beneficial for both you and your prospect? These are some questions to think about. You don’t have to be Gandhi and give everything away, but you don’t have to be Apple either. It is vital that the material you put out to market does help your prospects. You wouldn’t give a child a half-eaten apple or pizza. Many marketers are doing that, where they withhold information or mislead in their content in order to get something valuable from the prospects.

Testing, revamping and improving your marketing plan

All marketing plans will fail, some worse than others. If your marketing plan is human focused, it will fail more often than not. This is a good thing, because it gives you a chance to experiment and improve upon it. You can try different avenues to reach out and open up relations with your prospects, unlike other marketing plans that only want to drain people of time and money. Keeping your focus on creating connections and providing helpful content doesn’t always mean you’re going to lose. In fact, people respond better to content that is enriching and transparent than content that misleads or is unclear.

You will need to test, revamp and improve your marketing plan throughout your career. Some tactics will only work for so long, and your goals may be achieved faster or slower than you expect. Leave the money aspect out of your marketing or you will set yourself up for a major fall. Money is useful but it should not be the only measurement of success. The money you make from your sales will happen if your core focus is on human to human marketing.

David Feinstein

David Feinstein

David L. Feinstein has been published by Pro-Publishing Company of California, for a series on Leadership books.

Exposure to business at an early age along with cultivation of artistic talent in writing is the background that David Feinstein brings to his business associates, prospective candidates and audiences alike. His experience throughout his career in sales and marketing and having owned and operated his own international accounting & financial management services company, is a key success factor in helping develop his international notoriety in the network marketing industry.

David and his wife, Ann have been significantly involved in direct marketing and direct sales for 21 years, serving as a distributor (team member), speaker, trainer, Top Leader, and author in the industry on a worldwide basis. Working together, they coach, mentor and train those seeking empowerment, greater self esteem and branding image, and training people seeking financial success and personal life freedom. David and Ann have grown their business that today spans over 40 countries with over 65,000 team members.

For more information go to: www.AnnandDavidFeinstein.com

Mr. John Fogg of MLM/Network Marketing, author of “The Greatest Networker in the World” has said the following about myself and wife/partner Ann:

“It's been a looonnngg journey from their "weird" first exposure to network marketing where Ann— a Park Avenue Research Consultant, and David— the owner of an entertainment management firm handling the careers of rock stars such as (the early) Rolling Stones, Led Zeppelin, Michael Bolton, Cyndi Lauper, Phil Collins, and other famous others, found themselves at a meeting full of strange "new agers" from Sunrider— that was 21 years ago— to where they are today: Significant six-figure income earners with Agel Enterprises leading an organization of more than 65,000 people in 40+ countries around the world.

Above all else, Ann & David are focused on mentoring and leadership. Their combined expertise in recruiting, coaching, training and international development has made Ann & David much sought after direct sales business experts.

The Feinstein’s approach marries both classic MLM and the technology advances of the Internet and social media. The first people they have their new people speak with are family and friends, they do meetings, build for and around events and David even unabashedly asks people, "Do you keep your business options open."
David Feinstein

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