Defining Your Why Position by David Feinstein

DavidLFeinsteinxThere is only one question that you need to answer for your prospects. Why are you in business? Can you answer this question completely and honestly? Many people cannot answer this question; they are focused on the how and what they do. This question is very difficult and it’s not easy to answer. It may change over the course of time, but it has to be answered before anything else. It’s not enough to say you’re in it for traveling or for freedom, even though they are good answers. What’s in it for your prospects? Why should they care to work with you?

That is the “why” you need to answer.

Self-Discovery Leads to Better Business

Self-discovery can lead you to uncover your hidden motivation. This can take time, but your ability to craft conversations that your audience will respond to is very important. Why do you do what you do? How can you help your prospects? Think about these questions and write your answers down on a notepad. The journey will challenge and probably frustrate you as well.

The “why” is important, it will keep you on target and help your business find prospects that believe in some of your core values.

It should drive you to better yourself and the lives around you. It cannot be a “result,” such as make more money or travel to Starbucks every day.

When you discover the “why,” your business will become easier to handle and manage. It allows you to be held accountable for the actions and inactions that you participate in. Your happiness and well-being is very important and doing it for bad reasons will leave you empty like a cup of coffee. You don’t want prospects that don’t “get you,” or ones that blow away like leaves. Your “why” statement has to be something real, something that you believe in without doubt. The last part will take you down and help you refine your position and how to stand by it.

Refining Your Position and Standing by it

Once you have jotted down your idea core beliefs, it’s time to write a statement. The statement doesn’t have to be more than a paragraph long, but it could be. Take your notes and convert them to sentences, coherent sentences. It could take a few tries, but after a little while your “why” statement may arrive. You may want to read aloud a few times and make other changes as you see fit. If you don’t believe it, then it won’t work. Your prospects won’t buy into it. You could lose trust if you publish it and don’t practice it.

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David Feinstein

David Feinstein

David L. Feinstein has been published by Pro-Publishing Company of California, for a series on Leadership books.

Exposure to business at an early age along with cultivation of artistic talent in writing is the background that David Feinstein brings to his business associates, prospective candidates and audiences alike. His experience throughout his career in sales and marketing and having owned and operated his own international accounting & financial management services company, is a key success factor in helping develop his international notoriety in the network marketing industry.

David and his wife, Ann have been significantly involved in direct marketing and direct sales for 21 years, serving as a distributor (team member), speaker, trainer, Top Leader, and author in the industry on a worldwide basis. Working together, they coach, mentor and train those seeking empowerment, greater self esteem and branding image, and training people seeking financial success and personal life freedom. David and Ann have grown their business that today spans over 40 countries with over 65,000 team members.

For more information go to:

Mr. John Fogg of MLM/Network Marketing, author of “The Greatest Networker in the World” has said the following about myself and wife/partner Ann:

“It's been a looonnngg journey from their "weird" first exposure to network marketing where Ann— a Park Avenue Research Consultant, and David— the owner of an entertainment management firm handling the careers of rock stars such as (the early) Rolling Stones, Led Zeppelin, Michael Bolton, Cyndi Lauper, Phil Collins, and other famous others, found themselves at a meeting full of strange "new agers" from Sunrider— that was 21 years ago— to where they are today: Significant six-figure income earners with Agel Enterprises leading an organization of more than 65,000 people in 40+ countries around the world.

Above all else, Ann & David are focused on mentoring and leadership. Their combined expertise in recruiting, coaching, training and international development has made Ann & David much sought after direct sales business experts.

The Feinstein’s approach marries both classic MLM and the technology advances of the Internet and social media. The first people they have their new people speak with are family and friends, they do meetings, build for and around events and David even unabashedly asks people, "Do you keep your business options open."

Recorded interviews and Videos:
John Fogg interview
David Feinstein

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