Do Events Require Too Much Sacrifice? By Darren Jensen

Do Events Require Too Much Sacrifice? By Darren Jensen

Recently I found myself boarding an airplane to a LifeVantage event. As I walked the thin aisle of the cabin I found myself greeting people in nearly every row – distributors I knew and loved that were on their way to the same event. As I neared my seat and sat down…

I couldn’t help but think about how much I love events. The chance to be with these great people is something I eagerly anticipate.

But then as I reached baggage claim, everything changed. I noticed a distributor with a child in tow, another one as she snatched a well-worn suitcase from the conveyor, and outside a group of 10-12 sharing a taxi to the event. I was moved by the obvious sacrifices made to be there. The family members back at home filling in so they could be there, the time taken off work in some cases, or money saved for an airline ticket. I was suddenly struck with a question. Were we asking too much? They may have been as excited as I was to be there at the event, but I wanted to know was the sacrifice of these amazing individuals… worth it?

The Thing About Events

From small, local leadership events to big global conventions, there are countless opportunities to attend events in our industry. Some are educational, others inspirational, and others are just down-right fun. The rare event combines all of the above.

Seasoned industry veterans understand the power behind events. We keep on coming back because we derive value from them. We continue to invest personal money to attend them because either we enjoy the experience, or it helps our businesses in some tangible way.

But events are expensive, both to attend and run. Companies spend hundreds of thousands, if not millions of dollars to host them. Sometimes they’re difficult to attend, and distributors often have to take time off their 9-to-5 jobs to go.

Let’s face it, events are fun. But they’re also hard. But are they worth it for both organizations and their distributors?

The answer, in short, is yes. Here’s why.

The Tribe Factor

In his book Tribe: On Homecoming and Belonging, Sebastian Junger draws a parallel between communities and humanity. In order to feel truly fulfilled, humans don’t need a lot: enough food to eat, a roof over their heads and a sense of belonging through community.

We are tribally hardwired. We long for human connection. More importantly, we long to do hard things in service of our communities. But unfortunately, the increasing digital, disconnected world we live in has made this sense of connection harder and harder to come by. According to Junger, “Humans don’t mind hardship, in fact they thrive on it; what they mind is not feeling necessary. Modern society has perfected the art of making people not feel necessary.”

Events remind distributors that they are necessary while helping them feel connected to a larger purpose. Whatever they learn over the course of any event is always secondary to the empowered sense of belonging.

Events by the Numbers

That sense of connection and belonging also pays dividends in a real way. After returning home from an event recently, I started asking myself if there was a quantifiable benefit to attending events. Here’s what I found.

At LifeVantage, distributors who don’t attend events, on average, only order two months out of the year. If they attend one or more events, they order eight months out of the year. Additionally, those same distributors enroll 2241% more than their non-event-attending counterparts. The numbers speak for themselves, including these: distributors who attend events earn more than 326% more than those who don’t.

Good for Business. Good for the Soul.

Obviously, events are good for business. But why?

Our industry is unique. Our distributors lead their businesses from their hearts. Selling is personal. It always has been and it always will be. For these people, the chance to convene, learn, and plan their future with others who share the same values and passions is priceless. Events dish out key learnings and takeaways. But they also serve up the interconnectedness that reminds distributors why they got into this business in the first place.

As leaders, we take events for granted without realizing that events themselves might be largely responsible for our success in the industry. Just like me in that plane on the tarmac in Indianapolis, it’s easy to focus on the miles logged, bad food eaten, or lack of sleep. It’s also far too easy to focus on the bottom-line cost of traveling to and hosting these events. But we need to step back and take a look at the bigger picture. Our distributors and their organizations benefit both financial and spiritually from attending them. It’s not easy. It never will be. But I think that’s why events work so well.

 
Darren Jensen

Darren Jensen

President and Chief Executive Officer at LifeVantage
DARREN JENSEN
President and Chief Executive Officer of LifeVantage (LFVN). After more than 26 years of experience, co-founding two successful multi-level-marketing companies, and a long, successful track record of growth across the industry, Darren Jensen is delivering results, driving growth, and setting a standard of excellence. And he does it all with a down-to-earth approach that puts people first. With a diverse background and a passion for service, he takes a unique approach that combines human understanding, 3-dimensional insights, and a lot of hard work into pioneering new science and a thriving company.
Darren Jensen

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