How Social Networking Changed Marketing Forever by David Feinstein

Social media has differently changed things in the last decade.

Social sites like Facebook and Twitter have moved the power of decision making from companies to the people.

This “social” revolution has not been terrible for every business, it differently helped small businesses compete with larger ones. Twitter forced people and companies to come together through micro blogging. All types of information can be shared quickly and efficiently. So, companies of all industries had to refocus their marketing in a different direction, hence the birth of content marketing. Thus, forever destroying corporate control.

How can I leverage Social Media for Business?

While Facebook, Pinterest, and Instagram have left their defining marks on marketing and sales, you can still leverage these sites through proper understanding and timing. The first step to getting your business going forward with social marketing is to understand where your audience is. What does your audience want to know? How can you deliver this information? How often will you deploy such information on these sites? These questions should lay down the foundation for your marketing plan.

Content marketing relies heavily on your knowledge about your prospects.

You shouldn’t post on LinkedIn if your audience is on Facebook. Research your audience and pick one or more social sites to try before committing large resources into cultivating them into earned channels. Once you have selected the sites, you will also need to consider the types of content that you want to share and the format the site offers as well.

Sometimes to build a functional presence on these sites, you may need to spend some live time.

Interaction is key, don’t buy your followers but earn them through great content and interaction.

Content and Interaction leads to Social Media businesses

Two of the most powerful weapons in your business are interaction and content. You can curate content and create it for sales and marketing. Social sites are great for promotional efforts and to build up a community. Community building on Facebook and other sites are recent additions for companies. In this capacity, you can control the type of content that is shared and you can foster healthy relationships in a group environment. This is a “lead farming” scenario that is proving to be worth its merit, but the downside is the cost in man hours and other resources. Getting it to start is also difficult as well. This the power of social media in its basic form. Use it well.

  How Social Networking Changed Marketing Forever by David Feinstein


David Feinstein

David Feinstein

David L. Feinstein has been published by Pro-Publishing Company of California, for a series on Leadership books.

Exposure to business at an early age along with cultivation of artistic talent in writing is the background that David Feinstein brings to his business associates, prospective candidates and audiences alike. His experience throughout his career in sales and marketing and having owned and operated his own international accounting & financial management services company, is a key success factor in helping develop his international notoriety in the network marketing industry.

David and his wife, Ann have been significantly involved in direct marketing and direct sales for 21 years, serving as a distributor (team member), speaker, trainer, Top Leader, and author in the industry on a worldwide basis. Working together, they coach, mentor and train those seeking empowerment, greater self esteem and branding image, and training people seeking financial success and personal life freedom. David and Ann have grown their business that today spans over 40 countries with over 65,000 team members.

For more information go to:

Mr. John Fogg of MLM/Network Marketing, author of “The Greatest Networker in the World” has said the following about myself and wife/partner Ann:

“It's been a looonnngg journey from their "weird" first exposure to network marketing where Ann— a Park Avenue Research Consultant, and David— the owner of an entertainment management firm handling the careers of rock stars such as (the early) Rolling Stones, Led Zeppelin, Michael Bolton, Cyndi Lauper, Phil Collins, and other famous others, found themselves at a meeting full of strange "new agers" from Sunrider— that was 21 years ago— to where they are today: Significant six-figure income earners with Agel Enterprises leading an organization of more than 65,000 people in 40+ countries around the world.

Above all else, Ann & David are focused on mentoring and leadership. Their combined expertise in recruiting, coaching, training and international development has made Ann & David much sought after direct sales business experts.

The Feinstein’s approach marries both classic MLM and the technology advances of the Internet and social media. The first people they have their new people speak with are family and friends, they do meetings, build for and around events and David even unabashedly asks people, "Do you keep your business options open."

Recorded interviews and Videos:
John Fogg interview
David Feinstein


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