Respect gives you the authority to train
When I stood up in front of more than 2400 people in Sydney, Australia, I only had 5 minutes to speak.
So I knew the most important part of my speech – was what the Host said before I cam onto the stage. My introduction. So I wrote one that he was comfortable reading, which talked about my experience, my success, my relationship to the company, and my being a part of their “family”.
Now, as one of them, I was able to speak and be accepted immediately, instead of presenting as a stranger or a foreigner.
We had our most successful day (in sales) ever.
In Singapore 180 people showed up for an introductory public speaking workshop. It was important for me tho show how well I had mastered the skill, just as it was important for me to let them see where their level was at.
The exercise that I ran helped them realize the truth, but with compassion and support. Then I gave them the formula or recipe for success – and within 90 minutes we saw some transformations. When they audience respects you, they will act on your suggestions.
When I was teaching online advertising in Budapest, Hungary it was brand new for them. As an authority, brought in to teach, people trusted in the workshop promoter that what I was teaching would help them catch up with the rest of the Internet world in the west. When I trained them, it was like feeding young lions. They were ravenous, and had a thirst for more. Within 3 years of conducting training there, I was known as the “Godfather of the Internet”.
But without the respect from the students, the impact wouldn’t have been as great.
If you’ve ever liked to tell people what to do, you might just be perfect at this training technique which helps create a positive emotion in your audience.
In “Master The Art of Public Speaking”, I talked about training your audience to complete simple tasks like give a standing ovation or even just when to clap. Also how to use something we all had growing up, the relationship of teacher and student.
As a trainer it’s even more important to take advantage of this archetype. This model is vital for us to understand who we are, what’s our role and who our audience is and what their role is.
Everyone went to school as a child. For at least a few years. And that’s part of why you can read this book.
And you listened to the teacher as some form of authority. Someone you trusted to tell you the truth. And if you were lucky, someone who revealed some of the secrets of the universe to you. As you grew older and discovered more and more about the world you live in, you questioned more and more about what they taught. But you took it as the truth at the time.
It’s no surprise that that trust continues into adulthood.
It’s also no surprise that our fear of the principal – the highest authority in our lives at school – continues. It has now been replaced with the fear of regulators, tax offices, government departments.
So we continue to seek trainers, teachers, philosophers, guides, and coaches.
So that we can learn more, to give ourselves an advantage.
And then teach others what we know.
As a trainer, I want you to embrace the authority that you represent. What authority? The expert at the front of the room.
Whenever the audience sits down, they have an expectation that the person speaking knows more than they do. Otherwise they’d be giving the class!
So you have a responsibility to show them exactly what you know, why you know it, and how they can learn it too.
Because unlike school, adults know when they learn what you know – there is a good chance they can have what you have.
Traveling around people don’t want to hear about how much I enjoyed Niagara Falls at night. They want to learn how they can have the lifestyle that I have, so they can do it even better. They can learn the skill or knowledge and transfer it into their own values and make it work for them the way they want.
When you stand in front of an audience and tell them all the work you did to get where you are – they don’t want to know that.
They are paying for the shortcut.
Paying for the expertise. Paying for you to get the experience, so they can get the lesson.
Someone asked me the other day, “Why am I paying you to do this?” I said, because I’m the one motivating you to get it done. Without that motivation, the project would have sat in the bookshelf for another year.
So getting paid to get people into action is one way I, as the trainer, use the power of instruction. It gets things done, even when I am coaching a client one- on-one.
Authority Power is important to use wisely and use often.
If you have people in your trainings that already ‘know-it-all’ then you can have a challenging time. They ask too many questions, they push back on you, and they never agree with anything.
That’s why you need to tell enough about your life and what you’ve done, to impress them. People have better things to do with their time than learn something they already know, so tell them something awesome that you’ve done, and how you did it.
People are unique, they only hear what they want to hear, so it’s important for you to get in front of people with 3 or 4 variations of what you are saying, as one of them they will be able to reslate to.
Tell them who you are. No apology, no reserves. Be proud of what you have achieved and what you hvae done in your life. This will impress people, especially if you are going to share how you did it, and help them see themselves doing the same.
No-one wants to waster their time listening to someone who hasn’t achieved anything. We want to sit at the feet of those who have what we want, have done what we will do, and who are the type of people we want to be like.
We listen to millionaires because we want millions
We listen to sales trainers and motivators, because we want to sell more.
We listen to therapists because we want to understand ourselves and why we do certain things – in business, in relationships, in our thoughts.
We listen, because we have respect for the qualifications and/or achievements of the speaker/trainer/teacher. And that respect has us sit down and pay attention.
Now onto you.
You need to take inventory right now and look at your personal biography and resume.
If you are keeping things secret about who you are, you are mysterious. But if you want your audience to listen to you, respect you, and act on what you are training, you need to share more.
Write a list of your strengths and weaknesses, at least 10 of each. If you can’t get to a list of 10, start with 5.
And from that list, I want you to read out loud a spontaneous Bio/ Introduction based on that information.
If you don’t think that person sounds qualified to teach you anything, you have to go back to work.
Focus on the following areas to build your personal brand statement. Experience
Skills Talents Knowledge
Favorite job Biggest achievement Inventions Character
Values Passions Purpose Mission
Vision Statement Goals
From this list you should be able to make yourself stand out in the crowd!
So do the exercise again, based on your answers to the list above, spontaneously do an introduction of yourself.
If you are telling me you can’t think on your feet, you can’t do it that quickly
then training might not be for