How to Use Facebook As a Prospecting Tool by David Feinstein

How to Use Facebook as a Prospecting Tool

One of the best prospecting tools to use is Facebook. This social media giant has over 1 billion visits a month, this means there is a large potential to draw a crowd to your business profile page. It may seem like Instagram and other sites may be the better option, but Facebook offers its own creative control for the independent business owner. You can use this powerhouse to draw in your prospects for serious interaction. Have you been seeing a significant return on your social media investment? If not, perhaps you can learn to reinvent your brand and messaging through Facebook.

Setting up a Facebook Business page

If you have a Facebook page for personal use, you know it’s straightforward on posting updates and sharing content with your friends and family.  This same principle is applied to the business profile as well. You can “create a page” for your business through your personal page.  You do not have to link them, and they can remain separate devices. But you can access your page through your favorites. The business page has a walkthrough that you can use to fill out the necessary details to get it up and running. It is recommended that you upload your logo and set a cover background to make it more appealing to your visitors.


Please do not feel rushed to create the page in one day. If you need more time, you don’t have to fill out everything or post any updates. The sooner you can get it up and running, the sooner you can move your marketing into place. You can leave your page unpublished until you’re finished and ready for it to be indexed by Facebook. You can then publish your marketing content and other material to help drive traffic to your website. Visit other business pages to get a feel for style and design if you are unsure of how you to design yours.

Facebook Advertising Insights and Placements

Facebook offers affordable advertising and placement for your campaigns. You can easily use their ad manager to set up a budget, style and targeting information so your ads can run while you’re sleeping. The hardest aspect of working with Facebook ads is creating the right ads and this is where you may want to track down others in your field. You can then see what and how they are designing their campaigns. This can help you create stellar video, text and graphical ads that are relevant to your prospects. This is how you can use Facebook to draw in your prospects and hopefully lead them to your website.


David Feinstein

David Feinstein

David L. Feinstein has been published by Pro-Publishing Company of California, for a series on Leadership books.

Exposure to business at an early age along with cultivation of artistic talent in writing is the background that David Feinstein brings to his business associates, prospective candidates and audiences alike. His experience throughout his career in sales and marketing and having owned and operated his own international accounting & financial management services company, is a key success factor in helping develop his international notoriety in the network marketing industry.

David and his wife, Ann have been significantly involved in direct marketing and direct sales for 21 years, serving as a distributor (team member), speaker, trainer, Top Leader, and author in the industry on a worldwide basis. Working together, they coach, mentor and train those seeking empowerment, greater self esteem and branding image, and training people seeking financial success and personal life freedom. David and Ann have grown their business that today spans over 40 countries with over 65,000 team members.

For more information go to:

Mr. John Fogg of MLM/Network Marketing, author of “The Greatest Networker in the World” has said the following about myself and wife/partner Ann:

“It's been a looonnngg journey from their "weird" first exposure to network marketing where Ann— a Park Avenue Research Consultant, and David— the owner of an entertainment management firm handling the careers of rock stars such as (the early) Rolling Stones, Led Zeppelin, Michael Bolton, Cyndi Lauper, Phil Collins, and other famous others, found themselves at a meeting full of strange "new agers" from Sunrider— that was 21 years ago— to where they are today: Significant six-figure income earners with Agel Enterprises leading an organization of more than 65,000 people in 40+ countries around the world.

Above all else, Ann & David are focused on mentoring and leadership. Their combined expertise in recruiting, coaching, training and international development has made Ann & David much sought after direct sales business experts.

The Feinstein’s approach marries both classic MLM and the technology advances of the Internet and social media. The first people they have their new people speak with are family and friends, they do meetings, build for and around events and David even unabashedly asks people, "Do you keep your business options open."

Recorded interviews and Videos:
John Fogg interview
David Feinstein


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