Listening – the Perfect Lubricant for Prospecting by Russ McNeil

Anything with moving parts is going to generate friction. And make no mistake – prospecting conversations have plenty of moving parts. Ever had a prospect respond with something like “I wouldn’t be interested in anything like that”? Or how about this…

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Russ McNeil

Russ McNeil

Russ McNeil is the author of three books all dedicated to the art and science of prospecting. His first book, Prospecting Rules!, is enthusiastically endorsed by over 30 respected trainers and team leaders, including Doug Firebaugh, Michael Clouse, Jordan Adler, Robert Butwin, and Margie Aliprandi. Through Russ’s hard-won experience, down-to-earth presentation style, and appealing sense of humor, reps from a wide range of companies are learning to prospect with less pain and more gain. To read the reviews, check out the forewords, enjoy the complimentary newsletter, or to hear a clip from Russ’s interview with John Milton Fogg visit AhaUniversity .
Russ McNeil
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