- They don’t understand how their program works.
- They don’t know how to present. They don’t attend training.
- They fear rejection.
- They don’t believe in their program.
Want to solve these four problems?
Try making your presentations SIMPLE. I personally recommend a “one-minute presentation” for new distributors.
* A simple presentation is clear and easy for both the prospect and the distributor to understand.
* A simple presentation is easy to learn and doesn’t require a three-hour training session.
* A simple presentation helps reduce rejection. The prospect doesn’t build up sales resistance if the presentation is only one minute.
* And finally, it’s easy to believe in your program if you find it easy to explain.
Rethink: “How we say it.”
So why not try to reduce your sales presentation to only the most pertinent points? If prospects are interested, they can always get additional details at their first training session.
B-o-r-i-n-g!”Your business can give your prospects extra money.”
Why not rephrase our “extra income” benefit by saying:
“Our part-time business can put Johnny through the best college in the nation.”
“You can earn enough money to take your family on that dream vacation to Europe — every year!”
“You can earn enough part-time income to afford that dependable, safe car that you’ve always wanted for your wife.”
“Your part-time earnings could put a new swimming pool in your backyard — perfect for family time.”
Start your presentation with a “second” sentence?
Of course not. We have to start our presentations with a “first”sentence.
So what is the first sentence you will choose? Our prospects make instant judgments about us and our opportunity, so we better have great first sentences.
Want better first sentences to get prospects on your side?
You can get the book in paperback and audio as well. Yes, someone will actually read the book to you on audio if you prefer!
Author of six books on recruiting:
Big Al Tells All: Sponsoring Magic
Big Al’s How To Create A Recruiting Explosion
Big Al’s Turbo MLM
Big Al’s How To Build MLM Leaders For Fun & Profit
Big Al’s Super Prospecting: Special Offers & Quick-Start Systems
Big Al’s 26 Instant Marketing Ideas To Build Your Network Marketing Business
Author of numerous audio trainings for network marketers.
Owner of FortuneNow.com, an instructional website for MLM leaders and company owners.
Owner of SponsoringTips.com, a free website for beginners in network marketing.
Writes the Big Al Report, a free weekly e-newsletter for network marketers at www.BigAlReport.com.
Conducts one- and two-day Power Marketing & Promotions Workshops, an intensive, hands-on seminar on guerrilla and alternative marketing strategies.
Conducts training workshops in the United States, Canada, United Kingdom, Germany, Switzerland, Netherlands, Russia, Belgium, France, Hong Kong, Taiwan, Malaysia, New Zealand, Australia, etc.
Keynote speaker at company conventions.
Lectures on network marketing, motivation, publishing, computer database marketing, database design and applications, and mail order promotional techniques.
Contact Tom at his website