How to translate gender-specific insights and the power of word-of-mouth and -mouse marketing into impactful tactics that get results, by the author of the business best-seller Marketing to Women. “So what’s new?” Karen asked as they sat down for lunch….
Marti Barletta shows you how to get more customers, make more money per customer and keep customers loyal longer - simply by getting smarter about women. Her first book, Marketing to Women, is available in 19 languages; and her latest book, PrimeTime Women, focuses in on the market’s high-spending sweet spot - Boomer women in their mid-life prime – and shows marketers how to use this prime segment’s growth, size and buying power to propel their business for the next 20 years.
As the go-to authority on marketing to women, women in leadership and women’s growing role in shaping the 21st century, Barletta has been quoted on CBS, ABC, MSNBC and NPR, as well as in The Wall Street Journal, The New York Times, The Economist, USA Today, Fast Company, TIME, Business Week, Inc., and many other publications worldwide.
Ms. Barletta’s F500 consulting clients have included Diageo, Ford, GE Appliances, Logitech, Pfizer, Volvo and others (complete list at trendsight ). Entrepreneurial clients can access her ideas through webinars, self-study seminars and coaching programs.
A popular speaker internationally, she has enjoyed rave reviews on every continent except Antarctica, including countries as diverse as Chile, Denmark, Dubai, Japan, Norway, Spain, Sweden and Switzerland. She has spoken for hundreds of companies, conferences and associations; and across dozens of industries, including automotive, banking, consumer products, investment services, retail, travel/tourism and real estate development, to name a few. She is proud that numerous clients have booked her for return appearances and sponsored her for speaking series to their key customers.
Her dynamic style, command of her subject and passion for her topic make her a popular speaker. Audiences love her practical tactics tailored to the interests of each audience, her lively style and sense of humor, and her memorable stories about men, women and marketing.