ULTIMATE NETWORKING – Credibility/Trust By George Dubec

George Dubec



Providing  excellent products and services is a major reason for someone to refer you. Your credibility comes from your experience, background, track record, and education. Trust comes from your consistency, integrity, commitment, sincerity, and reliability. You can never have enough credibility or trust factors! It takes years to build credibility and trust, but you can lose them very easily and quickly!

Credibility Factors

Get great referrals by establishing credibility for yourself, your work, and your business.

  • First and foremost, provide quality products and services to your customers.

  • Second, provide excellent customer service.

  • Get testimonials from present and past customers, including videos, emails, and statements.

  • If you go to networking events, trade shows, and other events with a friend or associate, make sure that you prepare and plan to edify them to others and vice versa.

  • Always list your licenses, awards, certificates, degrees, diplomas, honorary positions, achievements, and accreditations on your website and/or virtual business card, as well as display them in your office.

  • Become part of your community, and get involved in politics, clubs, chambers, nonprofits, boards, mentor programs, and other things as time allows.

  • Get as much PR as possible from news articles, magazines, blogs, and social media; be a guest on radio and TV shows.

  • Start a radio show (blogtalkradio.com), blog, newsletter and/or create social media sites (Facebook fan page, LinkedIn, or Twitter).

  • Offer your expertise as a guest speaker for events, trade shows, clubs, and organizations.

  • Schedule social events, and invite as many influential friends, customers, and associates as possible.

  • Create a personal website and mobile site, and use in addition to your business or company sites. Display the following:

  • Quality photo (headshot)

  • Short intro video

  • Licenses, awards, certificates, accreditations, degrees, honors

  • Background information

  • Expert testimonials

  • Family history (optional)

  • Brief personal history

  • Affiliations with universities, nonprofits, charities, clubs, and organizations

  • Links to social media

  • Links to your business website(s)

  • Links to meaningful websites

  • Contact information

  • Social media—create appealing and comprehensive listings on Facebook, LinkedIn, and Twitter.

  • Request that your friends, family, associates, and customers provide you with testimonials in the form of letters, emails, videos, and links on their websites to your business or personal sites.

  • Create and maintain a comprehensive, up-to-date resume with a quality photo, a summary of your background information, and short-form descriptions of yourself, your products, and your services.

  • Self-promotion is acceptable as long as it is not over the top and too self-aggrandizing. Let people know of your accomplishments and awards to add to their knowledge of you. Don’t promote yourself until you find out what the other person wants or needs and how you can help them.

Credibility Factors of Others (Fact-Check Time)

“Thinking without Thinking”

Each of us needs to be aware of and control our instant stereotyping of others. We make snap decisions about situations and people, without thinking, which brings into play all of our biases. We find that we like or dislike others based on no particular reason. Either we don’t like their physical appearance, attitude, the way they treat us or react to us, the way they talk as well as many other variables. Take the time to gather a larger pool of information before going with your initial gut reaction.

While you may be right in your judgment, you can also be wrong. The old saying is, “You can’t tell a book by its cover.” Most of us are prone to discriminate, make poor networking choices, and trust or distrust others without any good reason. We also spend too much time with someone whom we have not qualified. It is challenging when we have to network with people who are not like us. Once we notice the differences, we need to show that we honor and appreciate the differences. Ask qualifying questions; then research their credibility if you plan on doing business with them.

for background information about their company.

  • Ask what their USP (unique selling proposition) is for their business?

  • Ask them what benefits are provided by their products and services?

  • Ask them why anyone should do business with them?

  • Ask them for referrals from those who did business with them before?

[1]A tricky fact about background checks: if you are performing a background check as a landlord or employer—or for credit, medical, or insurance reasons—you must use a specific, designated service. Under the Fair Credit Reporting Act, you have to use a consumer reporting agency. A CRA has to maintain certain standards for data protection and offer dispute resolution.

If you reject a potential tenant or employee (even semi-informal employees like domestic workers), based on a background check from a company that isn’t a CRA, you could wind up in trouble.

You can find a complete list of CRAs at http://www.komando.com/downloads/2173/background-checks-the-right-way. They divide the list into categories such as credit reporting, employment history, insurance, renting, and so on. Note that you can request and dispute the information that these CRAs have on file for you.




[1]How to do a free online background check | Fox News


George Dubec

George Dubec

GEORGE DUBEC is considered one of the top Internet Marketing Experts in the USA! He started his career in 1995 as VP of sales for a company that produced a TV SET-TOP box that provided Internet to television. In 1997 he became VP of Sales and Marketing for one of the top web design and hosting firms in the Southeast. He hosted and produced the “Internet Business Hour” radio show, broadcast in over 35 markets for 12 years. George became an independent consultant in 2010 and has worked with top companies and organizations to help them use the Internet to promote their products and services successfully and get more traffic and more sales. He has been an outstanding judge for the Web Awards since 2006 reviewing all the top websites in the world! Because of his years of experience, he is considered a top connector in the high tech world, which gives him access to the best resources available, all the latest cutting edge technologies and up to date programs, systems and software.A nationally recognized speaker about “How to do Business on the Internet,” he presents to groups, organizations, companies and at trade shows on a national basis.

GEORGE DUBEC is considered one of the top Internet Marketing Experts in the USA!

- VP of Sales for Miami based Set-Top Box company providing Internet to TV
(1995 – 1997)
- VP of Marketing and Sales for one of the top web design and hosting companies in the Southeast (1997 – 2010)
- Producer and host of the “Internet Business Hour” radio show in 35 major markets (1998 – 2010)
- Outstanding judge for the Web Awards (www.webaward.org) since 2006 including “Mobile Web Awards,” “Internet Advertising Competition” and “Web Development”
- Independent Internet Consultant (2010 to present) helping top companies use the Internet effectively to promote their products and services
- National speaker at trade shows, technology events, seminars and for major corporations presenting the latest, up to date information about the Internet and technology
George Dubec


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