Where to Go And What To Do When You Run Out Of People To Talk To By George Dubec

George Dubec

Where to Go And What To Do When You Run Out Of People To Talk To

Business networking starts by making the best decisions as to how to use your time, and choosing events that have available prospects that you want to target. Schedule your week with selected events in advance, and each day, decide if you have the time to attend or not. Also, don’t attend so many events that you cannot properly follow-up on the leads. Too many leads are as bad as not having enough leads.

Another consideration is to develop an internal system to have others follow-up or follow through with your leads, such as employees, affiliates, distributors, or resellers.

*SELECT EVENTS THAT HAVE THE HIGHEST PROBABILITY OF FINDING THOSE YOU ARE TARGETING*

There are many ways to find out about local, regional, and national events:

  • Subscribe to as many event email lists as you can.

  • Check meetup.com for events in your category (you can also start your own meet-ups).

  • Ask your business associates, friends, and family to notify you about quality events.

  • Check trade journals, newspapers, magazines, websites, and event apps such as eventbrite.com and www.allevents.in.

  • Chambers, clubs, organizations, groups, churches, nonprofits, and charities have many types of events.

  • You can attend their events as a guest and if favorable, join and continue attending their events, leads Groups, and gatherings. By joining it is a good way to establish continuity and more easily build relationships—the key to successful networking.

  • Attend trade shows, seminars, workshops, and social events to do business networking. You don’t have to stay for the whole event; you can arrive early and network, and then leave when the event starts, or leave during lunch breaks. You can also attend after-parties.

Business Networking Events

  • Networking events are scheduled by networking groups, organizations (bni.com), chambers, (http://www.officialusa.com/stateguides/chambers/), and clubs (Rotary, Masons, yachting, country clubs, etc.). These organizations sometimes form “leads groups” to help generate new prospects for members.

  • Private enterprise (biz to biz, biz to consumer, industry related, and “happy hours” at local restaurants, clubs, hotels, and private and/or public offices and establishments). Some events are free, and others require a small admission fee.

  • Always get to know the event hosts, promoters, directors, and indicate to them what type of prospects you are looking to meet. They are an excellent source of referrals, as they know many of the attendees and are usually good connectors.

  • Speed-networking events require a small fee and are designed to help you to meet many prospects within a short period. Make sure you have a good elevator pitch, plenty of business cards or a virtual card, and take good notes for follow-up.

Industry Trade Shows

  • These events take place throughout the year in local, state, regional, and national locations. It is suggested to prospect the exhibitors as well as the attendees.

  • Make sure you collect all of the exhibitors’ business cards to add to your growing database.

  • You don’t have to be an exhibitor—you can attend the show and walk around, prospecting as you go, meeting both other attendees and the exhibitors.

  • Always get to know the event hosts, promoters, and directors, and indicate to them what type of prospects you are looking to meet.

Social Events

  • A more casual atmosphere, but still a good time and place for prospecting.

  • When you are introduced, or you introduce yourself to someone, start a casual conversation. Don’t instantly jump into talking business, but socialize and get to know them. Then you can ask what he or she does, wait to be asked what you do in return, and then begin discussing your products and services. Don’t be outwardly promoting!

  • Always ask for business or social cards from those you speak with to add to your database. You may want to have social cards printed versus business cards to show that you are interested in building a social relationship for friendship or dating.

  • If you know some qualified prospects are attending, arrange to get an introduction before you leave.

  • Always get to know the event hosts, promoters, and directors, and indicate to them what type of prospects you are looking to meet.

Charity Events

  • Attend as many as you can as there is usually a higher caliber of people at these events—especially charity events with a high admission fee.

  • Dress appropriately.

  • Introduce yourself and your products and services through casual conversation, and don’t be outwardly promoting.

  • Always ask for business or social cards from those you speak with to add to your database.

  • If you know some qualified prospects are attending, arrange to get an introduction during the event.

  • Always get to know the event hosts, promoters, and directors, and mention to them what type of prospects you are looking to meet.

  • Become a donor, get on their board, or become a volunteer—this is the best way to develop relationships, help others in need, and get quality business referrals.

Chambers, Clubs, and Organizations

  • Join organizations that have suitable prospects for your business, and attend as many events as you can.

  • Get invited to their events as a guest to find out if their organization is a good fit for you.

  • Always bring plenty of business cards or a virtual card on your smartphone, along with pens and notepads.

  • Attend the events on a regular basis so you can start forming relationships with other members.

  • Make sure you help other members get business by referring them to others.

  • Invite your friends and associates to attend as guests to help you network, help them meet new contacts and maybe become members.

Anywhere, Anyplace, Anytime

  • Be available to meet new prospects and introduce your products and services to anyone at any time.

  • Always ask what someone does first, and usually, they will ask what you do.

  • Don’t be too assertive, aggressive, pushy or a big self-promoter. Mention what you do, and then wait to be asked questions before you explain your products and services in more detail.

  • In conversation, you can tell interesting stories about what you do and your business; follow with information about your products and services.

  • Make sure you always carry plenty of business cards or a virtual card on your smartphone, along with pens and notepads.

  • Learn how to be a good conversationalist, and always initiate casual conversations when out in public.

  • Make sure you have a good elevator pitch ready to use when out and about.

  • To create rapport, ask questions and pay compliments.

Start Networking Events

  • Create events: social, business or industry related.

  • Find a good, convenient location (sometimes you can get space at no cost, if you guarantee a certain number of attendees).

  • Establish an advisory and/or volunteer board to help you (as a perk, offer your volunteers access to the database collected at the event).

  • Hire helpers, promoters, or hosts and hostesses for the event.

  • It is best if you schedule the event at a regular time, location, and place each month.

  • You can provide food, drinks, entertainment, speakers, and demonstrations to attract attendees.

  • You can charge admission or offer a free event, depending on your expenses and type of event.

  • Get sponsors to help with the expenses or to make a profit.

  • Promote the event through email, social media, texting and through promoters, sponsors, as well as by local advertising.

* BE READY TO PROSPECT THOSE YOU MEET ANYWHERE, ANYPLACE, ANYTIME! FIND OUT WHAT YOUR PROSPECT DOES, HOW YOU CAN HELP THEM, AND THEN INTRODUCE YOUR PRODUCTS AND SERVICES. BE PREPARED WITH YOUR ELEVATOR PITCH AND BUSINESS CARDS OR VIRTUAL CARD. QUALIFY HIS OR HER LEVEL OF INTEREST IN YOUR PRODUCTS AND SERVICES FOR FOLLOW-UP AND FOLLOW-THROUGH*

“Ultimate Networking” and “Ultimate Networking Workbook” are now available on Amazon at https://tinyurl.com/georgenetworking

George Dubec

George Dubec

GEORGE DUBEC is considered one of the top Internet Marketing Experts in the USA! He started his career in 1995 as VP of sales for a company that produced a TV SET-TOP box that provided Internet to television. In 1997 he became VP of Sales and Marketing for one of the top web design and hosting firms in the Southeast. He hosted and produced the “Internet Business Hour” radio show, broadcast in over 35 markets for 12 years. George became an independent consultant in 2010 and has worked with top companies and organizations to help them use the Internet to promote their products and services successfully and get more traffic and more sales. He has been an outstanding judge for the Web Awards since 2006 reviewing all the top websites in the world! Because of his years of experience, he is considered a top connector in the high tech world, which gives him access to the best resources available, all the latest cutting edge technologies and up to date programs, systems and software.A nationally recognized speaker about “How to do Business on the Internet,” he presents to groups, organizations, companies and at trade shows on a national basis.

GEORGE DUBEC is considered one of the top Internet Marketing Experts in the USA!

- VP of Sales for Miami based Set-Top Box company providing Internet to TV
(1995 – 1997)
- VP of Marketing and Sales for one of the top web design and hosting companies in the Southeast (1997 – 2010)
- Producer and host of the “Internet Business Hour” radio show in 35 major markets (1998 – 2010)
- Outstanding judge for the Web Awards (www.webaward.org) since 2006 including “Mobile Web Awards,” “Internet Advertising Competition” and “Web Development”
- Independent Internet Consultant (2010 to present) helping top companies use the Internet effectively to promote their products and services
- National speaker at trade shows, technology events, seminars and for major corporations presenting the latest, up to date information about the Internet and technology
George Dubec

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