4 Lessons From Jim Rohn That Changed My Life
In 1989 I got a job working for Jerry Haines as a seminar promoter. I would cold call companies to go in and give a presentation and then sell tickets for an upcoming seminar. Little did I know this would lead me to first hearing Jim Rohn, then promoting Jim and eventually in 1993 launching Jim Rohn International.
I grew up in a small town of 11,000 people, never went to college and had zero entrepreneurial mentors. That is why hearing and meeting Jim Rohn at age 28 had such an impact.
There are many, many lessons I learned from Jim Rohn, my18 friend, mentor and biz partner, but here are four that really impacted me in those first few years, and dramatically changed my life and led me to becoming one of the top seminar promoters within a few years of hearing and then acting on his advice.
Here are some of those early lessons.
1. The Major Key to Your Better Future is YOU!
Jim said it’s not the government, it’s not taxes, it’s not your job or boss, it’s you.
The things that have the greatest impact on how our life works out, we mostly control.
Our thoughts, our attitude, our work ethic, what we read, what we watch and listen to, what we eat, who we spend time with, where we invest our time (mindless tv or reading a powerful book or listening to a podcast). These are the biggest predictors of our future. Not who the President is or how the economy is going.
I learned to shift my focus from the things I could not control to the things I 100% controlled.
That was a major mind shift!
2. Success is Predictable
Jim said success is like farming. You plant the right seeds, at the right time, in the right place, and cultivate them, and in due time you will have a harvest.
There is a road map, a blueprint, for almost any specific result you are looking for. This gave me confidence that if I did the right activities on a consistent basis, I would get results over time.
3. Be a Student, not a Follower
Jim said make sure everything you do is the product of your own conclusion. Take advice but not orders. Study, seek out guidance and knowledge. Gather it all in and then you decide what you want to keep and what to discard.
This allowed me to become a student and to always be gathering and learning, but also realize it was ultimately up to me to decide what I believed was valuable.
4. Focus on Bringing Value
Jim said if you want to be successful learn to bring value to the marketplace and if you want to become wealthy learn to be valuable to valuable people.
Success begins by learning to bring value and to be valuable.
That became my passion. How to always bring value in everything I did. Every transaction and every relationship.
People today often ask how I got to work with Jim Rohn and so many iconic people (then and now) including Brian Tracy, Darren Hardy, Denis Waitley. Les Brown, etc? This is a big part of it. I learned to be valuable and always bring value!
When I launched Jim Rohn Int’l in 1993 I was able to take Jim from 20 speaking dates at 4k a talk to 110 dates at 10k that first year (and then eventually 25k). In addition to Jim Rohn Int’l I also launched Your Success Store and was able to then promote and market Brian Tracy, Les Brown, Jeffrey Gitomer, Denis Waitley, Ron White, Chris Widener, and so many other speakers. I created platforms that allowed me to be valuable to valuable people. Then when the internet came around, I created multiple online publications that grew to over 1 million subscribers combined. Again, this made me more valuable to Jim and all the other speakers I was promoting.
In 1993 when launching JRI, Jim and I made a handshake agreement and kept that for 10 years before eventually papering it up for legal reasons. But a handshake worked for us in the beginning because we both focused on bringing value and becoming more valuable to each other.
Jim and I had a great business marriage. He was the speaker and I was the agent and marketer.
Jim changed my life and I feel like I was able to help Jim reach millions of more people and grow his legacy.
Thank you Jim, one more time for your friendship and mentorship and forever changing my life!
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