You probably already know how important it is to make a positive first impression. Have you considered what that means for your website? It makes a first impression, whether you like it or not.
Is it a good one? Is it memorable? Does it connect with people and guarantee they will come back?
Your website can make or break that impression before a potential customer comes in direct contact with anyone in your organization. Your website has become the first point of contact with potential customers and, if poorly designed or lacking, can cost you new business.