“Ask Russ” March 2022 by Russ DeVan

Russ DeVan

I’m just starting my network marketing business. Aside from a positive mental attitude, what is the proper mindset that will ensure my success? ___ Jon Aaron – Baltimore, MD

This answer is of course subjective, Jon, but based on more than four decades of seeing people both win and struggle with network marketing, I have determined that there are at least four indispensable qualities that one must possess if they expect to reach their goals.

The first three, not coincidentally, are what I look for as “must-haves” in a prospect.

The first is an open mind.

If one is not open to training, new interpretations, or possibilities they are not only likely NOT to succeed, they will suffer.

The second is having a genuine interest in people.

This is not as easy as it sounds. People are magnificent, talented, warm, and often fascinating. They are also stubborn, prejudiced, opinionated, and irresponsible. It takes patience and listening to discern which qualities outweigh the other or make for a good business partner.

Some people would prefer not to put up with people’s humanity. If this is so, I say multi-level marketing is a poor business choice.

The third is courage.

It takes guts to get through tough situations, start a business with little more than a great product, a little money, and a powerful vision; But there are thousands who do it every, single day somewhere in the world. God bless em!

The last is PERSISTENCE.

Some will wither if “Tacky Tom” says “pyramid;” Crumble when a guest doesn’t show up on a call or to a meeting or quit when their first check is less than a hundred and fifty bucks.

As Robert Kiyosaki has been known to say: “Losers quit when they fail. Winners fail until they succeed.” By the way, Jon, I believe it is safe to say that ALL of these can be the result of a “positive mental attitude.”

How much money should I be willing to invest in a network marketing program? ____Tim Milliken – La Costa, California

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Russ DeVan
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