Author Archive: James Pereira

James Pereira has invested 30 years in sales and marketing in B2B and Direct Selling organizations. He is the DSWA Certified Trainer and Coach for Asia. His expertise is in supporting organizations in boosting their revenues by building their people skills. You may contact James at [email protected] and check out his profile here - http://dswa.org/members/james-pereira/

Does Coaching Really Work? Where’s The Proof? by James Pereira

Some of you may have heard about coaching, some of you are pros at it and some may be doing what you think is coaching. You could also be wondering if coaching really works. Wherever you lie in this spectrum, I have stone cold hard data about the effectiveness of coaching. I too have been…

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Can I Bring My Emotions to Work? by James Pereira

In the mid ‘80s, I did Management as my Minor as an undergraduate. The implication I got from studying management was that it was a cut and dry function. Everything was supposed to be objective with no role for subjectivity, including the fickle thing that humans suffer from – emotions. My first job in the…

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