Author Archive: Jorge Lazaro Diaz

Jorge Lazaro Diaz (his friends call him George) brings an in-depth understanding of Keap (formerly known as Infusionsoft), expertise building online marketing solutions, experience building online course/membership sites, and 20+ years of software development expertise working with small business owners. He works with a team of highly motivated, tech savvy web and online marketing developers. Jorge's leadership on the team comes from his Purdue Master’s Degree in Computer Science thinking, understanding of membership site marketing strategy and tactics, knowledge of software development best practices, and unique ability to apply technical and project management principles when building marketing automation solutions. Jorge and the team's focus is always on building results-driven solutions on predictable timelines that can be measured precisely (think split A/B split testing) so they can be improved upon methodically over time. Contact Jorge Lazaro Diaz @ Larry Jacob Internet Marketing jdiaz@larryjacob.com (305) 815-5811 - Mobile P.S. Join my Profitable Online Course Builders. It's a community for learning to build courses so they sell and sell profitably. Get our FREE Starter Guide when you join our group.

Keap Developer Tells You How to Use Email Marketing Like a Pro – Part 1 by Jorge Lazaro Diaz

Jorge Lazaro Diaz I’m a Keap developer. I’ve been using Keap since 2010 back when it was called Infusionsoft. A lot of people ask me, “How do I get people signed up to take my online course?” Much to their surprise I tell them, “Use email.” Yep. I recommend promoting your learning programs using plain…

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Lesson 3 – Your Carefully Built Online Course Doesn’t Sell by Jorge Lazaro Diaz

Jorge Lazaro Diaz It’s a list I’ve compiled from my days working online courses since 2014. This is lesson 3 of 7 in my video series on the biggest issues holding back online course sales.  Reason #3 – They didn’t offer a course model that matched their client’s demand. https://youtu.be/E_w3NTyQ1nQ

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Lesson 2 – Your Carefully Built Online Course Doesn’t Sell by Jorge Lazaro Diaz

Jorge Lazaro Diaz It’s a list I’ve compiled from my days working online courses since 2014. This is lesson 2 of 7 in my video series on the biggest issues holding back online course sales.  Reason #2 – They didn’t offer a course model that matched their client’s demand. https://youtu.be/4b0WHBREgW0

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7 Deadly Website Mistakes That Are Costing You Money and Customers

Jorge Lazaro Diaz You probably already know how important it is to make a positive first impression. Have you considered what that means for your website? It makes a first impression, whether you like it or not. Is it a good one? Is it memorable? Does it connect with people and guarantee they will come…

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7 Low-Cost Marketing Ideas That Can Make a Huge Difference by Jorge Lazaro Diaz

Jorge Lazaro Diaz This is a “back to basics” article covering low-cost ideas for marketing your business. These aren’t new ideas, but ones I want to share (maybe again) because so many of us forget them and fail to use them to the fullest. Whether you have a limited budget, a tiny team, or a…

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7 Reasons Why the Online Course You So Carefully Built Doesn’t Sell – Part 1 by Jorge Lazaro Diaz

Jorge Lazaro Diaz This is lesson 1 of 7 in a video series on the biggest issues keeping business owners from selling their online courses. It’s a list I’ve compiled from my days working online courses since 2014. Let’s get started. Reason #1 is your course doesn’t address a problem that keeps your customers up…

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Stay Ahead of Your Competitors in 2023 with these 3 Trends! by Jorge Lazaro Diaz

Jorge Lazaro Diaz While the basic fundamentals remain the same, there are several digital trends to consider for digital marketing in 2023. We publish this blog to help local business owners make smarter, more informed decisions so let’s take a look at some popular digital marketing trends for 2023 and how your business can take…

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Why Every Business (Including Yours) Needs Digital Marketing by Jorge Lazaro Diaz

Jorge Lazaro Diaz Digital marketing is becoming so accessible for businesses of all sizes. It is an extremely effective tool for attracting new customers and growing your business. So read on because we are going to cover some of the advantages you can get for your small business by putting digital marketing to use yourself….

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