Author Archive: Mark Stevens
Mark Stevens is a best selling author, CEO of MSCO, a results-driven management and marketing firm, and a popular media commentator on a host of business matters including marketing, branding, management and sales. Mr. Stevens is known for delivering business insights with blunt truths and unconventional wisdom. In his latest book, "God Is A Salesman: Learn from the Master" (Hachette Book Group USA/Center Street; January 2008) Stevens advocates transforming the current culture of sales from transactional and superficial to one based on faith, trust and relationships. Based on the principles of the world's great religions, Stevens delivers a life- and career-altering guide for anyone who sells anything-and everyone sells something. Mark Stevens shook the marketing establishment with his Business Week best seller, "Your Marketing Sucks" (Random House/Crown Business, 2003), and redefined the rules of management with "Your Management Sucks" (Random House/Crown Business, 2006). He is the author of 24 business-related books including the best sellers: "The Big Eight"; "King Icahn"; "Sudden Death: The Rise and Fall of EF Hutton" (a Wall Street Journal bestseller and Library Journal "Business Book of the Year"); and the enormously popular "Your Marketing Sucks." Books by Mark Stevens have been published in USA, UK, Ireland, Australia, New Zealand, South Africa, China, Germany, Spain, Japan, Russia and Brazil.