Author name: Mike Sheffield

Mike Sheffield is founder and CEO of The Sheffield Group, an internationally renowned direct sales and MLM consulting firm focusing on both startup operations and existing companies. His firm has provided consulting services to over 1,000 MLM, party plan and direct selling companies in the U.S. and abroad. He has worked internationally, assisting companies in Norway, Russia, England, Germany, Holland, South Africa, China, Philippines, Australia, Canada, Mexico, Costa Rica, Venezuela, India, Thailand and Japan. Mike Sheffield has received numerous honors including MLMIA’s President’s Award for Industry Support as well as the Association’s prestigious Consultant of the Year award. He is a Co-Founder and Chairman Emeritus of the Multi-Level Marketing International Association. In 2001 he was inducted into the MLMIA Hall of Fame and in 2011 received the MLMIA’s Best of the Best Award.

Positioning Your Company for Survival By Mike Sheffield

The success or failure of any Direct Selling/MLM company is based on many issues. It is difficult to target any one factor as the primary reason a company will thrive or fail to survive. The following are a few areas that should be considered: Product Selection.  Products or services that are “New to the World”…

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  The Most Successful Products in Network Marketing History By Mike Sheffield

In the vibrant world of network marketing, certain products have not only gained widespread acclaim but have also etched their mark as trailblazers in the industry. These success stories go beyond the conventional, becoming synonymous with the triumphs of network marketing. Let’s explore some of the most successful products that have played pivotal roles in…

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Understanding Network Marketing: A Dynamic Business Model By Mike Sheffield

In the ever-evolving landscape of business, one model that has consistently captured attention and sparked curiosity is network marketing. Also known as direct selling, network marketing is a unique approach to distributing products or services that relies on a network of independent distributors. Let’s delve into what network marketing is and how it operates. Definition and…

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Using Videos to Recruit Independent Distributors By Michael Sheffield

In the fast-paced world of business, the success of a network marketing company hinges on its ability to recruit talented and motivated independent distributors. As the backbone of the network marketing business model, independent distributors play a critical role in expanding the company’s reach and boosting sales. Using videos as a recruitment tool can be…

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Mastering the Art of Recruiting in Your Direct Selling Company By Mike Sheffield

Strategies for Building a Strong Distributor Network in Your Direct Selling Company Starting a direct-selling company is an exciting venture, but one of the most critical aspects of its success lies in building a strong team of independent distributors. The ability to recruit and retain talented distributors is key to driving sales, expanding market reach,…

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