Baby Boomers and Network Marketing
By Paul Morris
Ah yes, the baby Boomers. Who are they? They are a group of those who were born during the time span of 1946 to 1964. They are the group that, in part, drove the Network Marketing Industry to where it is today. Anyone who has read the book “The Pig in the Python” understands how that large group of consumers drove many industries. First it was the baby food industry, baby clothing line, baby carriages, car seats, and the toy industry. The next effect of this growing group was the school systems, then the housing industry. As the baby boomers began to age they drove the gymnasium industry and running shoes and sports paraphernalia flourished. As Baby Boomers got older engulfed in a world of fast food restaurants, processed food, GMO franekenfoods laden with herbicides, pesticides, and chemical fertilizers, their health has begun to decline. This has begun to drive another industry… big pharma – the drug industry. Many of the baby boomers passed on getting involved in the Network Marketing industry because they were in good health and did not believe they needed all these so called nutritional products or anti aging products, they simply believed they did not need these pills, potions and lotions. But today they have a whole new perspective. They are aware they are not as healthy as they could and should be, they are looking in the mirror and see the wrinkles and age spots and realize they are not only getting older, but they are also looking older. A large section of this generation are now not only concerned about these things, they are ready to take action on these matters. Another segment of this group have realized they may be living longer than they had expected and have discovered that they will run out of money before they run out of life and are concerned about their finances.
So, once again the industry is about to be driven by the Baby Boomers that are waking up and realizing they need to become accountable and do something about their health, wealth or both.
So, while everyone is running around looking for all the technological ways to reach the Millennial Generation, (and indeed you should be doing that, because they are your long range financial security due their younger age), do not pass on the great opportunities that lie in recruiting the Baby Boomers. The Millennials are now a larger segment in population numbers, but the Baby Boomers are still a long way from making their impact on the Industry. It is like the Python swallowed a second pig, so now there are TWO PIGS making their way through the Python.
One of the great things about the baby boomers is they are retiring at the rate of 10,000 per day… Now that is a lot of prospects every day. Many of them have spendable income right now, (and can afford to purchase your products), but are concerned that if they live a long life their savings may run out before they do and they are or soon will be looking for a way to earn extra money. They are already becoming more concerned about their health and are anxious to start on a journey towards optimal health. Much of what is driving this is the rising health insurance rates and particularly the high deductibles. People are more concerned than ever before in getting healthy and STAYING HEALTHY, and becoming responsible and accountable for their own health so they do not have to spend money of those huge deductibles. Due to this perfect storm of circumstances, the Baby Boomers are still a force to be reckoned with.
So, embrace all the new digital technology and go after the Millennials, but keep your eyes and ears open for the second wave of Baby Boomers and capture that second wave that is happening right now. Just attend any nutrition company business opportunity meeting and look around and see for yourself the number of Baby Boomers and retired Baby Boomers.
So, stake your claim and get ready for the next gold rush of prospects…
the Baby Boomers!
Don’t ever miss any great articles like this again
Become a 27%er Success Member and get on an incredible journey of growth!
Here is your first Growth Bonus….
Become a $97/year 27%er Success Member and receive one of the best lead generation programs available FOR FREE!
Endless Free Leads. We sell this program for $397 in our store, but you receive it for Free by becoming an annual member! Take advantage of this right away and pass this on to your team today!