“Being Character” by Russ DeVan

Russ DeVan

No, that’s not a “typo” where I accidentally omitted the “A” in the middle of “Being” and “Character.” 

Those who are familiar with Success by Design’s Un-training, know that I recommend creating a model for what a prospect looks and sounds like based on character traits that you admire and share. I often refer to them as qualities, but the term character traits are infinitely more descriptive and clear; Courage, Honesty, Compassion, Empathy, Humanity, Authenticity, Humor, and Persistence are among the first of many, that come to mind.

My friend Stacey Hall may call these “Core Values” and I would have to agree that they often can be. 

But to step away from semantics for a moment, a distinction between core values, qualities, and character traits, could be in how they occur to the observer.

One can “act” honestly, or say they are, without BEING honest. One can talk a brave game, but when it comes to REAL courage, they don’t show up. One can claim to be a “people person” but have very little tolerance for humanity.

What are your defining characteristics? You see…I have the inside scoop on this one. I already know that you possess several of the defining characteristics that all successful network marketers share, or you wouldn’t be reading this; Here are just a few of them. If you have taken it on to build a business and a network, you are open to the possibility of “leveraging” effort, as a viable business model; in spite perhaps, of previous experiences or other’s opinions. This is evidence of not one, but several important leadership characteristics:

Personal responsibility, ambition, vision, and persistence. 

You love and are interested in people other than yourself: Compassion, empathy, contribution, and generosity.

You’ve got GUTS! Courage, mental toughness, tenacity?

All these traits are not something you do, they are part of your character; who you are! It’s one thing to SAY you are honest. It’s quite another, to be honest.

 It’s not a coincidence that so many discover their own path of personal development by choosing this field or profession of multi-level marketing. 

Being the best version of yourself, seeing what’s missing, and growing from it only helps to create the leadership traits others will covet, adopt, and duplicate.

I encourage you to make a list of your strongest character traits; the ones you are MOST proud of. I’ve already given you a head start. You don’t have to learn these…you ARE these, and everyone, including you, knows it. 

Now, make a list of the character traits you most admire in others. Study both lists. Listen for them in conversations…any conversation. 

When you hear something, you notice evidence of one of these characteristics in another…acknowledge it or them.  TELL the individual. Ask them about it. Why?

Do you know how many people go through life feeling unseen, unheard, unnoticed, unappreciated, or all of the above?

 If you are a distributor, chances are, somebody noticed you…or at a minimum, noticed one of your best characteristics. 

Finally, and perhaps the defining characteristic of Character and success in business: Integrity. Be what you say you are. Do what you say you’ll do. Integrity is often synonymous with Character and unfortunately, is a rare commodity in today’s world. It provides peace in the soul and others are drawn to it like moths to a flame.


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Russ DeVan
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