Bill Holderby by Bill Holderby

bill-holderbyThe former, self-described ‘Poster child for MLM failure’ has at last become a million-dollar income-earning success as a First Select National Director with InnerLight of Provo, Utah. “I am serious about this line of work I do,” Bill says, “and I only seek those who are also serious!” is an example Bill, how many companies have you been involved with over the years— and, how long ago did you first start? I got my first exposure to network marketing 20 some years ago with a company called Amway. When I graduated college I was an engineering major, but I went to work for AT&T as an account executive. Back when I was in high school my father took me to an Amway meeting and I honestly learned, for the first time, that you’re not born into an economic level that you had to stay at for life, but that you had a choice. My father was a Presbyterian minister.

When I went to this meeting and found out that anybody could become a millionaire, of course my first question was, “Then why isn’t everyone a millionaire?”

 NULL The first motivational book I ever read was The Magic of Thinking Big by David Schwartz, and that was it! That was what brought me into this industry and business, this belief that you can become and do and be so much more. I tried selling products to family and friends and I took a bit of grief. That was all right, it was part of the learning process, but I went on to continue my education. I finished high school and then on to college where I crammed four years into five and was the student body president and had some leadership roles. But I had a tough major, engineering, physics and mechanical engineering with a minor in business. So, I took the academic route. I was not a straight A student by any means, I was a C student, but I tried to balance both social and academic along with interpersonal relationships— and getting to know multimillionaires. The student body president gets exposure to the board of trustees and I could see that just working a job doesn’t really get you anywhere. You kind of have to be head of the company to really be successful. I went out into the corporate world and did very well and after five years at AT&T I was making pretty good money for someone my age and enjoying a very nice lifestyle. Then my father started talking to me about a guy who was in this company and had made 2-3 million dollars. He was referring to Jeff Roberti, who had been doing very well in NSA. I got hooked into going to meetings and what happened…

I was at a meeting and a guy stood up and said he had made $10,000 last month and— now this is purely ego— I looked at that guy and thought, “If that guy can make that kind of money then I’m going to be rich!”

Now, I admit this was purely ego; me thinking I was better than him. He didn’t look that sharp, whatever, but I bought into the whole idea of taking control of your destiny. What ended up happening is I fell in love with the industry, I fell in love with working with people, I fell in love with seeing and meeting successful people and being exposed to the motivation and just living life on a higher plane. Of course, when I went back and told my colleagues at AT&T, they laughed at me and scoffed at me. I remember, even my best friend at the time, I invited him and his wife to a meeting being presented by one of the top people and they walked out and were just kind of numb. They didn’t say thanks for inviting us or anything and I thought, “Wow, how could you not get this?” But I didn’t care. I stopped thinking about what others were thinking and focused on where I was going. One day I walked into my boss’s boss and said, “I’m quitting” and he couldn’t believe it. You should have seen the look on his face as his jaw hit the floor. Here I am, 27 years old, quitting to go sell water filters. He just couldn’t comprehend that. What proceeded for the next couple of years, with that company and then another, was just a tremendous amount of personal growth. A lot of frustrations, a lot of rejection, a lot of things that didn’t happen the way I wanted them to. I burned through all of my savings, and then some. I made some money, but spent more than I made.

I was in the hole, but I enjoyed the process of learning and growing so much I knew, one day, if I stuck with it, it would pay off.

One of your downline partners recommended a title for this interview with you, ‘How I became the poster child of network marketing failure to success’ Yes, that would definitely be me! There are so many things that I look back on that I did. They were just part of the process but, you know… if anybody was going to come in and fail I think I could take it to a new form. You have to understand, I’m very aggressive and very left-brained and I epitomize the type A personality, but at the beginning I wasn’t very teachable— or I just didn’t have the people around to teach me. So, everything that you could possibly think of doing, I probably did and then some; everything from putting flyers on cars and hanging things on doorknobs to ads of all sorts. I ran ads in a paper for a seminar and had nobody show up. I just did things my own way. I didn’t ask questions or follow the people who had been successful; I was trying to reinvent the wheel. When I got involved in InnerLight, I didn’t pick the company, the company picked me, because of a series of events that had happened in my life. My wife and I had just moved down to Florida and we were burning through our savings pretty quickly. I was trying to get a personal coaching and seminar business off the ground, but here in south Florida they’re not really concerned with personal growth on a very large level, so when I got involved with InnerLight failure was not an option. Everything I had ever gone through, good, bad or otherwise just became crystal clear and very focused. I knew at this point it wasn’t a matter of begging, pleading, convincing or persuading. I tried that before and it hadn’t worked.

I knew that this was about finding the right people, people that wanted to be healthy and people that were looking for an opportunity to change their lives economically.

So, I didn’t waste my time doing all of the things I used to do. It just evolved into a two question kind of thing, number one: Is health important to you? And number two: On a scale of one to 10, how important is it? If people didn’t come back with an eight, nine or 10 I basically told them they weren’t qualified. What I did was come from a position of strength; believing in the product, believing in the company, believing in the science and what I had….

It wasn’t up to me to convince you. It was up to you to be smart enough to realize that somebody was knocking on your door with a gold brick.

Were you smart enough to accept this gift and do something with it or were you too ignorant to not even see it, which allows me to just move on to the next person. I’ve spent a lot of time in this industry, I’ve been with four different companies and the more companies I was involved in the more success I had, but nothing on a massive scale like I’ve achieved with InnerLight.

I think it’s just because the timing has to be right in one’s own life, for both the product and the why.

So yes, I did go from poster child for failure. I don’t think my stubbornness is overly duplicatable, but I have met enough people in this industry making a million dollars a year and I didn’t see enough of a difference between them and me— other than maybe time and knowledge. I just kept saying, “If they can do it why can’t I? There’s nothing to stop me!” and I always held that belief. I did go back into corporate America after a few network marketing companies and I wasn’t looking for a new network marketing company when we moved to Florida. That was the last thing on my mind, but I’m so glad I got back into it
because it’s what has made my dreams come true. What got you back? You said the company found you, how did they find you? Well, what happened was that my wife had been to an Anthony Robbins seminar, and she had ordered a couple of audio tapes including an interview with a gentleman named Dr. Young. In the process, we listened to the tapes and were pretty much blown away by the information in there because it made so much sense. I had lost my mother a few months earlier from complications with MS and my father had died of a massive heart attack about eight years earlier. These were painful experiences in my life that told me that you can’t take your health for granted. I listened to these tapes and was pretty amazed and then I got this email informing me that the man we had been listening to was going to be at the Biltmore Hotel in Coral Gables, Florida the next week.


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