Would you rather have one leader or 100 people who sell your products? If you want to find that elusive thing called “residual income,” it’s better to build leaders in network marketing than to build distributors.
Leaders vs. Distributors
A person who joins network marketing and will always need your help and service is called a distributor. A distributor’s main point is that they come and go. There has been no commitment for a long time. It’s best to know from the start that a distributor will quit at some point. It’s fine for your business to have distributors as long as you know the difference.
People choose to be distributors instead of leaders for many different reasons. Here are some of them:
- Save money on the product
- Following the command feels easier
- Less responsibility
- Want to make money quickly
Since distributors are only there for a short time, you should only spend 10% to 20% of your time on them.
You do want to help them reach their goals, but you don’t want to give them too much of your time and energy.
You’ll need to find and train Leaders if you want to grow your business and make passive income. The real deal is a leader. Leaders care about you, but they care even more about building their own organizations. People who are leaders will be around for a long time. Leaders are focused on the “long haul,” which is what it takes to build a business.
When you focus on leaders, you will change how you run your business, which will change how you think.
You will do the things that will help your leaders do well and make them successful.
The skills and techniques you teach your distributors are very important. They need to know about your products, how to place ads, and how to track ads, among other things, to be good distributors. But you have to realize that this won’t get you very far. Leaders will help you get more done. Your thought process will change.
How will your thoughts change? Here’s what I mean.
Let’s say that a member of your group is having a meeting at their house and is expecting a lot of people. You are asked to come, but it is 200 miles away. Do you go? Think about how much it will cost you.
You decide to go, but it will take you a long time to get there. Once you get there, you see that there aren’t many people at the meeting. Do you feel frustrated and angry that there aren’t many people there?
As a leader, you know that the number of people who show up doesn’t matter. That’s not what it’s about. The important thing is that you were there to back up your business partner. If this person has told you that they want to be a leader and has shown you that they want to be a leader, it is your job to back them up and do whatever it takes to help them.
You should spend 80% to 90% of your time and energy on the people you want to grow into leaders.
If you want to start a network marketing business, make sure you will get training on how to market your new business so you can make the kind of passive income you want.
Make sure you’ll be working with a Leader as well!
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