A subscriber wrote this to me:
“I see people in the mall, on the street, and everywhere I go. But I don’t feel comfortable talking to them. I want to talk to them, but I don’t know what to say to introduce my business.”
While this subscriber was asking for a magical ice breaker statement, there is a bigger issue here. The subscriber was hesitant because she was jumping past the important first step.
Here are the four steps again:
1. Create rapport. (This is the step she is missing.)
2. Ice Breaker. Introduce your business into the conversation.
4. Then the “One-Minute Presentation” or “Two-Minute Story” after the prospect has made the mental “Yes” decision.
Each of us, when we start, jump to step #4. And that’s ugly.
But once we find out about the other steps, things get easier.
So think about the rapport skill. Have you mastered it yet? Can you create total rapport, even with a stranger, in just five or six seconds? If not, work on that, and the whole problem of not being comfortable goes away.
For those who are unsure of how this process works, I recommend they read or listen to “How To Get Instant Trust, Belief, Influence and Rapport! 13 Ways To Create Open Minds By Talking To The Subconscious Mind.”
Why? Because it is full of word-for-word, usable skills on how to build instant rapport with prospects. Any prospect. Any time.
And that is the problem, isn’t it? It goes like this:
1. We don’t build instant rapport.
2. The prospect folds his arms and turns off his mind.
3. We say great things about our business and products.
4. The prospect doesn’t BELIEVE us.
5. We get endless objections, procrastination, and sometimes an outright “No!”
* It doesn’t matter how good our product is if our prospect doesn’t believe us.
* It doesn’t matter how good we are at closing if our prospect doesn’t believe us.
* It doesn’t matter how good our video is if our prospect doesn’t believe us.
Yes, it all comes down to this. We have to get our prospect to believe the good things we say.
Get a copy of the book or audio now, and start using and teaching this important first step to your team. Business is easier when cold prospects become warm prospects instantly.