Communicating Through Video by David Feinstein

DavidLFeinsteinxCreative add ons that Add Value to Your Message

Videos are great tools in the world of business. Visual learners can watch your visual message on any device and at any time of the day or night.

There are many different ways to design a video and the production elements are slightly different from one another. Most videos are usually just a person speaking into a web cam and they work, but there are add ons that can make your video more interesting. Sitting at a desk or by the pool is nice for effect, but you can do so much more with videos than just plain video copy. Beautifying the video is not what this article is about. The article will help you develop a plan of action to include other elements that will make your video more informative and valuable.

Plan the Project to Include Add Ons

Video add ons include graphical and textual elements that pop up and displayed within a set amount of time. They can aid in training, instruction or entertainment for the audience. They can be used at intervals to help make your point or for advertising a solution. These are a few ways to enable your video to be more powerful and less boring. You can also add links and still photos to help accent the particular point. They can break up a long video and make it easier for your audience to understand. Before you launch a video production task force, you should plan the video and elements to be used in the video.

Video planning and production can take time, it is not just about writing the script and then filming.

Good add ons take time to develop; you will need a time line and schedule filming around it. Slides are the best tools to hold text and still images. PowerPoint can help you in your video production. After writing the script, you could then decide what to push in your production as main points and recap with following text. Develop the slides and other elements before you film the major part of your message. Then you can add the other elements in during editing and make other adjustments. Occasionally, you may want to change the way an add on appears in the production line.

Editing the Video and Publishing

Editing the video can take hours to do, always make sure you save a copy during the editing process. You can lose data, if something bad happens. Once you place the add ons within the video, you should do a screen test for quality control. Editing videos are a pain, but in the end, they are worth the sweat and tears.

David Feinstein
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