CRACK THE SOCIAL NETWORKING CODE WITH THESE 4 FUNDAMENTALS By Max Steingart “The Father of Social Networking”

Professionals in a wide variety of fields share one important characteristic. That is, you never outgrow the basics. You must learn and master the fundamentals.

While there are many network marketing trainers who have differing viewpoints and advice about what those fundamentals are, I’d like to give you a “crash course” in the 4 most essential basics for mastering the use of social networks like LinkedIn and Facebook to build and grow your personal team.

In my ebook entitled “Cracking The Code” (which is available as a free download to you as a subscriber to TNMM) you will see a powerful combination of 4 simple steps that will enable you to crack the code of any social network so you can build a large, profitable business.

THE FOUR FUNDAMENTALS

Here are the fundamentals listed and explained. I simply call them
“The 4 C’s”.

1. CREATE a personal profile that helps to attract the right people to you.

2. CONNECT with the people who would be most interested in your business based on their profile and posts.

3. COMMUNICATE with those people via text to qualify them as serious prospects.

4. CLOSE the best prospects who need and want what you’re selling.

The most important thing to know about recruiting reps and closing sales on any social network is to realize that only a certain percentage of people will be predisposed, eager, ready, and willing to talk to you, buy your products, or get into business with you.

You must first FIND and then FOCUS your efforts on those people.

Your profile is the first and most important gateway to everyone on a social network. It’s your personal space and will be the first thing that people see when they check on you.

Before you do anything on a social network, you must ensure you have a well-written profile that everyone can see.

Your profile must be optimized for maximum visibility by everyone on the social network as well as on the search engines to ensure that you can be easily found in the search results when potential prospects are searching for your services.

Your profile should be written in such a way as to appeal to the people in your target market. That way, they will want to accept your connection requests when you reach out to them, or when they happen to find you.

Your profile should give readers an outstanding first impression of who you are so you can influence them to either accept your request to connect or cause them to initiate a first contact with you.

Your profile can attract like-minded perfect prospects to you like a magnet or a lightning rod by using simple ‘Attraction Marketing’ principals that will have you talking to perfect prospects every day and closing more sales faster than ever before.

Attraction Marketing is about captivating your target market to want to do business with you because of who you are or their perception of who you are and what they see on your profile’s pages.

When your profile is properly set up, it allows you to position yourself as the expert in your niche, field, or industry. It gives you the ability to attract potential business partners, distributors or customers more effectively.

You must avoid making the common network marketing mistakes with your profile that will ‘KILL’ your business. For example, you do NOT want to reveal the name of the company you are promoting nor should you get too specific about your products.

The Keyword or Advanced Searching features allow you to search using multiple words on a social network. They will enable you to locate the best prospects that fit the demographics of who you’re looking for in any area that you wish to promote your business, products, or service.

Knowing the type of people in your target market and having a clear understanding who you’re most interested in connecting with will determine how you go about searching for them.

Remember, as discussed earlier, only a certain percentage of all the people on any social network will be interested or receptive to what you offer.

Don’t waste time with people who display information on their profile pages or in their posts that would indicate they won’t be a good fit for you.

Instead, focus on connecting with those people who already seem to have a built-in need and desire for what you offer.

Your best prospects fall into 3 categories:

1. People you’re already connected to and you actually know them.

2. People you’re already connected to but you don’t really know them yet.

3. People you’re not connected to yet, but you want to know them because they are in your target market of prospects.

When you first begin talking to any prospect you must first qualify them in order to find the people who would be open to hearing about what you’re trying to sell.

Since you have so many prospects to choose from, you ONLY want to talk to the most qualified prospects.

When you know in advance (by their profile contents and their daily activity) that they most likely need and want what you’re selling, “the Law of Averages” will work in your favor.

While talking to a prospect, their answers to some simple questions during a casual conversation will unsuspectingly move them through your qualifying process.

When you ask the right questions at the right time, you will end up talking to fewer people about your business. More importantly, you’ll experience little to no rejection, and close more sales.

During your conversation with a prospect, you want to be aware of possible objections before they arise. You can overcome their concerns without making things awkward or feeling like you have to be even more convincing with your presentation.

By asking the right questions you will learn more about your prospect. You can turn every potential “NO” into an enthusiastic “YES” without being pushy or feeling like you’re selling them.

When you know enough about your prospect (from their profile, their daily activity, and their answers to your questions) you can pre-frame your business, product, or service as the ONLY solution for them to solve their problem so they eagerly buy what you’re selling.

The key to closing more sales is to simply talk to more of the right people; those who are the best qualified for what you offer.

Closing more sales is less about selling and more about listening and solving problems.

If your prospect doesn’t have problems that can be solved by working with you or doesn’t feel like they need your product, it’s a waste of your time to introduce them to your business or continue to talk to them.

One of the biggest reasons most people fail in sales or network marketing and lose a lot of money and time is that they try to sell their product or opportunity to the WRONG people.

You can’t fit a square peg into a round hole.

You can’t sell filet mignon (even at 2 cents a pound) to a vegetarian.

When closing your prospects, you want to catch their objections before they arise and handle their concerns without making things awkward or feeling like you have to be even more convincing with your presentation.

By asking the right questions to learn more about your prospect, you can turn every NO into an enthusiastic YES without being pushy or feeling like you’re “selling” them.

IMPORTANT: You must AVOID using network marketing lingo and buzz words that automatically triggers resistance from your prospect. Using the wrong words can actually cause them to stop talking to you. In some cases, they will unfriend or disconnect with you.

Don’t use phrases like “Downline/Upline” or things like “Personal Volume/Bonus Volume” and other similar terms. Avoid hyperbole and over promising. Don’t tell people how little work they need to do in order to get paid, as it sets the wrong expectation. Don’t “Hype” the product or testimonials or make income claims.

Using the wrong words will deliver the wrong results. As the great American author and humorist, Mark Twain said: “The difference between the right word and the almost right word is the difference between LIGHTNING and LIGHTNING BUG!”


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Max Steingart
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