What you do to retain your customers and team members are vital to the success of your business. You will want to become a person that others want to follow. This is key to retention and loyalty. It’s all about those you serve and how they perceive how they are treated and respected.
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People like to be nurtured. They like to know that they matter and are appreciated. Developing a habit of nurturing your relationships, create an environment where people love to be in your presence, and look forward to being around you. People are delighted to have a relationship with you and are anxious to stay with you and recommend you and your business.
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There are many ways to be able to develop loyalty and retention.
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Follow up – Yes, follow up. After you meet. After you make a sale. After a person joins your team. For their birthday. After an accomplishment that you can recognize them for.
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Have a customer relationship /retention platform – There are many tools to make this easy to employ and automate. Find one that is easy to use. We use a tool from a company, Banner Season. (bannerseason.com)
Here are some ideas to cultivate loyalty:
Send a birthday Card
Send a company mug when a team member moves up a rank
Send a card to your chicken list (you know what that is!)
Send postcards as a follow-up or for prospecting.
The more you engage, the more they will also. Make the investment in nurturing, you will be glad you did.
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Tomorrow we will explore the topic of Duplication & Leadership.
Here’s to your continued success,
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George Madiou
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