The pandemic has changed the way we build a traditional Network Marketing Business. It’s pretty hard to have “product parties” when nobody can attend in person. There is nothing like being able to pass around products and hear the Ooooh’s and Ahhhh’s as participants experience them.
Then there is the challenge of the 6-foot rule when out and about prospecting for new peeps: “Here, catch this product and try it! Isn’t it amazing?” Yeah, right!
Traditional MLM Prospecting is Difficult Now
I have always preferred belly-to-belly prospecting to build my network marketing business, but the reality is it isn’t as practical right now.
It’s true that people who have established a nice large team have actually seen an increase in their team volume, thanks to wellness products and people buying things at home, but for those people who are just starting out, it has become harder to “duplicate” their upline’s success using the traditional methods they teach.
Time to Re-Think Websites
In the past, one thing I recommended against for new distributors is creating a fancy website because it can take so much time and money to create the perfect site that represents you. But, with social distancing, online business building is looking more attractive right now.
Some obvious advantages of online prospecting include.
- Staying home keeps you COVID safe.
- Takes less time if you automate properly.
- Costs less than sampling products to prospects if you use the right tools.
- Is very duplicable if you do not focus on Facebook.
- Can be very non-pushy if you learn how to prospect based on the buyer’s journey.
- Can be integrated with belly-to-belly prospecting when they finally let connect again.
Of course, with the good, there are disadvantages too:
- Fewer spontaneous face-to-face meetings of new people.
- Missing social interaction of in-person group classes.
- Learning something new — smoke coming out of your ears.
- Spending money on unplanned things.
Add Online Prospecting to Your Business
So, here goes… I now recommend that you supplement your face-to-face MLM business building with some online marketing.
Normally, I would say you should just dip your toes into it and start slowly. But COVID has changed all of that. If you just wait for things to get back to the way things were and shift too slowly, you will fall behind the pack of those who are learning new stuff every day—even at this moment.
It is YOUR business and if you want to build it, don’t be a victim of COVID. Bite the bullet and start learning how to go online. There are online teachers selling “how to build your business online courses” that can cost $500, $1000, or more with private coaching. But WHO has that kind of money when they are starting out?
I have spent the past 15 years learning how to build online businesses. I have spent well over $100,000 learning how to do it — probably double that! And I do not want you to make the same mistakes I made. There are low-cost ways to do it, but most were technically difficult to master.
Don’t Be One of “THOSE” People
You do not want to be one of those distributors who are constantly pushing products on their Facebook friends and family, do you? Besides, when you depend on a company like Facebook for your business, you are taking a HUGE risk that they could change their algorithm (as they do constantly) or even shut down your account with NO RECOURSE! — Yes, they do that too. The good news is that the light at the end of the tunnel is beautiful sunshine if you build online the right way… but could be a train if you don’t, so choose wisely!
Going Online Using Traditional Methods
So, how do you go online? The traditional methods include:
- Websites (WordPress, Weebly, corporate MLM sites)
- Email (Gmail, Outlook, AOL, etc.)
- Facebook (both organic and paid advertising)
- Google (both organic and paid advertising)
- Autoresponders (to send out emails and/or texts)
- Chat bots pretending to be human that answer questions
- Zoom (meetings and group classes)
- Online training courses
- Webinars (group classes)
I could go on and on, but I’m sure you recognize some of the above. The traditional learning curve is usually steep!
A few years ago, I created a smart phone CRM app to help belly-to-belly MLM prospectors automatically follow up with their prospects and team members. I figured we all had our smart phones with us 24/7, so why not make it easier for network marketers to follow-up with their prospects… right when they met them! Simple Connector helped with automated follow-up, team nurturing, and communications. I didn’t include pre-built websites for online prospecting.
Going Online the Simpler, Low-Cost Way
This was great, but since COVID blocked a lot of the face-to-face connections, I sharpened my pencil, burned some midnight oil, and added easy-to-create websites to the platform and made it accessible online via your desktop browser.
We also added the ability to clone websites, emails, and automation sequences easily so you can share them with your team and others! You can even change the imported stuff and then export them to your team to use.
Why is this important? Because the secret to going online QUICKLY is to duplicate MLM experts who create websites, emails, and email automation campaigns that would appeal to MLM prospects in the online world.
Sure, you could re-invent the wheel, but how much time do you have in your day? I don’t know about you, but one thing I learned long ago is to do your “WOW” well and then pay others to do their “WOW”s. Besides, why would you want to learn and do stuff you could give to someone else to do?
I have a sign on my computer monitor. It says:
First, remove things from your life that really don’t have to be done. Next, give things you don’t like to do to others. Finally, automate the left-over tasks. Why? To give you the time to do the things you really want to do.
I created Simple Connector for my team to help them eliminate, delegate, and automate the things they really didn’t want to do to build their MLM business. I wish it had existed when I started my MLM business. I could have saved countless hours!
No More Horse Driven Buggies
As I mentioned at the beginning of this article, times are different today and they may never go back to “normal”.
Have you noticed a lot of horse-driven buggies running around the dirt roads these days?
That’s because the horseless buggy (automobile) killed that market in a brief time a hundred years ago. You are in the middle of changing times. You can either embrace it or hide in the corner hoping the old ways will come back. In the meantime, your “competition” will learn how to add fresh ways to build their business… and take away your prospects and team members as they build.
A Gift for You
Since you are a Network Marketing Magazine reader, I have created an online prospecting mind map for you to learn more about online prospecting. Visit simpleconnector.com/tnmm-online.
I have also started The MLM Mastery Club which provides training and tools to network marketers of all levels how to tap into the bigger bonuses their companies offer. If you would like to learn more, visit www.MLMMasteryClub.com.
Creator of the MLM Mastery Club
We help you build a team of business builders, not just customers