Top 7 Pitfalls in Conventional Goal Setting Techniques and What You Must Do Instead to Achieve Powerful, Compelling Outcomes NEWS FLASH! To all success-minded business owners and leaders… “Traditional goal setting – as touted in millions of books, seminars and expensive programs — just doesn’t work!” Yep, that’s s right. The likelihood is that the way you have been setting goals is actually the very reason why you are not achieving goals. How do I know? Be honest with yourself. How many goals have you set in the last year in which…
- you did not take action on?
- you gave blood, sweat and tears to achieve with little results to show for it?
- you lost your focus or motivation to keep going?
The good news is: through the tools of NLP (NeuroLinguistic Programming) and modeling, you can learn the most powerful goal-setting techniques of top achievers to create powerful compelling outcomes in your business. NULL
Let’s first take a look at the top 7 pitfalls of traditional goal-setting… and how the new turbo-charged techniques can ignite your most ambitious goals into high velocity results.
PITFALL #1: Lack of Precision
Vagueness is deadly in any business, especially in the area of goal setting. Vague goals create vague, if any, results. When you write your goals in specific, precise language, your subconscious mind, which is the part of you that actualizes your goals, gets busy in the “how” and drives all its energies toward goal accomplishments. “I want to earn more money” or “I want my employees to be more productive” is like speaking Greek to the subconscious mind. It doesn’t know how to interpret what you want. If instead, your goal is stated as: “I want to earn $100,000” or “I want my employees to get out their reports by 3pm daily.” That goal is precise, specific and measurable. Now the subconscious mind will go to work and keep you focused until you get to that end result.
PITFALL #2: Not Knowing Your Compelling “Why”
Most people set their goals in a vacuum. They set goals on what they think they want, rather than on what they really, really want. IE., goals that will motivate them and create meaning and fulfillment in their businesses and lives. The secret: Ensure that you are defining goals that are congruent with your most important values. Values are your subconscious drivers that motivate you to do or not do anything. Let’s say you set the goal: “I want to make $100,000, yet family, fun and recreation are your most important values. If your goal is not congruent with your top values, you will go nowhere with that goal.
Your subconscious mind will always drive you to take actions and decisions that feed your most important values.
Always, always ask “why is this goal important for me to achieve?” This question is a “power question” that will link your goals with your values.
PITFALL #3: Lack of a Time Deadline
It has been said that a “goal is a dream with a deadline.” Without a deadline, it’s likely that achieving your goal exists only vaguely sometime in the future. “I want to achieve $100,000” lacks any sense of direction. The old “someday” syndrome kicks in and your subconscious mind takes a nap, thinking it has all the time in the world. A goal with a time deadline instead alerts the subconscious mind that you are ready to take action, focus your energies and achieve your desired outcome within a certain timeframe. I.E., “I want to earn $100,000 by December 31, 2006” is a goal that creates a sense of urgency and puts you in momentum..
PITFALL #4: Not Considering the Costs or Consequences of Your Goal
In NLP, we always check for the “ecology” in achieving a certain goal. I.E., does achieving your goal conflict with other areas of your life? Does it negatively effect others? Does it negatively impact the planet? In today’s high stress, cooker pressured business world, business owners and leaders often pursue goals that cost them in other areas of their life. In some cases, serious consequences – such as divorce, heart attacks, loss of friends, etc. As management guru, Steven Covey, states so poignantly: “It’s one thing to move up the ladder. It’s another thing to find out your ladder is against the wrong wall.” Always check your goal’s consequences. Ask yourself: “Does the goal conflict with any other area of my life?” “If I achieve my goal, does it create win/win outcomes or win/lose outcomes?”
PITFALL #5: Stating the Goal in Future Tense.
Stating the outcome in future tense keeps you in that hoping, wishing state. A state in which all your fears and doubts creep in. You begin to hear those nasty inner voices, eg., “you’ve got to be kidding.” “You’re a loser.” “Why bother! You’re fail anyway.” When you write you goal in present tense, you bypass those inner voices. Why? Because the subconscious mind does not know the difference between that which is imagined and that which is real. Writing the goal “as if it already happened” sets a strong inner intention and decision that the goal is already achieved, at least in your mind. Thus, your goal becomes more compelling and achievable. Instead of your goal as “I want to earn $100,000 by December 31, 2009,” use present time language to make it more compelling and real: “It is now December 31, 2009. I have successfully accomplished my goal of earning $100,000 ….” Yeah! Now your mind is cheering you on.
PITFALL #6: Lack of an “Evidence Procedure.”
This one secret is worth its weight in gold! No other goal setting technique includes this powerful secret. It is the difference that makes the difference between mediocre results and extraordinary outcomes. Your evidence procedure is your “proof” statement that your goal is already achieved. How will you know when you have gotten your desired outcome? What is the last step that needs to happen to ensure you goal is achieved? Use sensory based language to make your proof statement compelling and real. That is, what will you see, hear, feel that proves you have accomplished what you set out to do? E.g., Goal statement with evidence procedure: “It is now December 31, 2009. I have successfully earned $100,000 in income this year. I know it because (proof statement) I am looking at my 2009 financial statement with a big grin on my face as, I hear my wife congratulating me for a job well done.” BINGO!
PITFALL #7: Not Identifying and Enrolling Your Success Team
As Walt Disney said to eloquently, “You can have the most beautiful dream in the world, yet it takes people to build it.” Trying to accomplish your goals on your own is the hard way. Goals, as defined above, along with a success team give you the fuel and the leverage to achieve big audacious goals that once seemed impossible. Whether you are an executive trying to get your team to rally behind your goals or an entrepreneur wanting the support of like minded business owners, the critical factor is to make sure you link your goals and vision with what each member on your team want to achieve. “How can I assist my team members to self actualize through the accomplishment of my goals? How can I help them get what they really want?” IN SUMMARY: If you want to become an unstoppable force in your business follow these top 7 principles in goal-setting… turbo-charged style. When you do, invite me to the celebration party.