Social media makes it easier than ever to meet new people and to use the tools and technology to conduct “in-home meetings” halfway around the world.
Sadly, social media is being abused and misused by an increasing number of poorly informed, misguided wanna-be marketers who are being taught that spamming links are an acceptable way to use social media.
A very important tip I can give you about network marketing is to remind you that it is and always will be a business between people. That doesn’t mean it’s wrong to use social media for marketing. Not at all! But “network” means exactly what it sounds like a network. People don’t join businesses or companies but join other people. To build a business that can last and be copied, it’s essential to add value to the market and bring in people who know, like, and trust you.
If you wanted to promote your business for free, social media network marketing was the way to go. But if you’re like most Internet network marketers who try to take on the social media challenge, you’ve probably hit a brick wall.
Here’s what you do wrong:
Now, if you went to a cocktail party, would you grab a megaphone and start shouting about a chance to make money? If you did this, I think you would be asked to leave in a polite way, or maybe you would be asked to leave in a less polite way. You probably wouldn’t be asked back either.
The same is true when marketing with social media. Groups on Facebook, for example, are like cocktail parties: a great place to meet new people and make new friends, but not a place to do business.
Social media is meant to be, well, social. You can join groups and meet people, but you shouldn’t put your links all over the walls and comments.
So, what is the correct way?
Join groups that are interesting to you. For instance, I love scuba diving, so I might join a group for that. If I see someone I like, I may send them a message or start following them. Once I’ve made contact with you, I might suggest that we become friends.
This keeps you from sending too many spam friend requests, which can also get you put in “Facebook Jail.”
Once I know someone well enough to call them a friend, I might ask them about a problem that I might solve with my product and ask if they would be willing to look at my business. If they agree, and only if they REALLY are, I can send them my link. Now I can give them a call or send them a message to see if they are interested in what I have to offer.
This may seem slow and inconvenient compared to spamming my links all over the place like spaghetti on the wall, but in the end, it will lead to a more stable, profitable, and easy-to-copy business, which is what we want, right?
So, today’s network marketing tip is…
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