Wow the competition is fierce these days in the network marketing business.
There are more people competing to recruit your leads than ever before, and chances are that if you don’t have the knowledge and skills to recruit these people that your competition eventually will.
But there is one skill that can set you ahead of the crowd faster than any other, and that skill is COPYWRITING.
Becoming a great copywriter or even a mediocre one that knows good copy when they see it can help catapult you to network marketing home business success extremely fast.
Network marketing once known for being a word of mouth business has evolved with the times and with technology, and now you’ve got to be on your toes if you want any chance of competing.
So What Is Copywriting?
Copywriting is nothing more than salesmanship in print. Basically it’s being able to push people’s red hot emotional buttons and persuade them to take action on something simply by the words that you write.
However it’s not as simple as it might sound, and even those who are great at sales can have lots of trouble when it comes to the art of copywriting. So if you think just because you can recruit people like crazy face to face that you’ll be able to just sit down and write a great sales message.
You may have an advantage, that’s for sure, but it’s likely not enough.
You see copywriting is an art as well as science. Getting people to sign up to a home business opportunity through copywriting is a skill that you’ll have to learn.
Being able to systematically hit those emotional hot spots in a person’s brain is an art.
The science part comes in the form of testing. Creating copy that converts into sales or in the case of a network marketing business leads and new downline members takes testing. There various elements that needs to be tested including the headline, subhead, font color, and the actual body of the letter, the call to action, the guarantee, and even the P.S.
But the great part is that all of this can be learned…and once you get a sales message for you home business that converts at around 2 percent or so, then it can get continuously better by testing new elements of that page.
But it’s likely that writing the copy yourself isn’t the best idea when since learning curve is so huge. It’s better to hire someone who’s studied and taken the hard knocks of learning the skill and what works.
However, it’s still crucial for you and your chance for success with your network marketing business that you at least know what good copy looks like and sounds like. This will save you a ton of stress and headache when it comes to hiring a copywriter because you’ll know what to look for, and what to test once they’re done.
Copywriting is useful skill no matter what endeavor you choose in life, but if you’re looking to succeed with a network marketing home business you need to start learning these skills ASAP.
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