Is Your Prospect in Their Looking Zone? By David Feinstein

When I was starting out in network marketing, I spent a lot of time trying to find prospects.

I would go out into my neighborhood and give away DVDs and CDs that cost me between $1 and $3. Also, I would give out a lot of business cards.

Back then, my plan was to give out as many tools as I could and get as many names and phone numbers as I could. I would introduce myself to people in small businesses and places of business and ask them if they were keeping their career options open. Some people might say “yes,” but most would say “no.”

I did this every week, day in and day out for a year and a half.

I was wasting time away from my family and money and gas on these prospects the whole time. Not many people who were interested in my business pulled out their credit card and joined. I didn’t know what I was doing wrong at the time because my company told me to just give out tools. The person who gives out the most tools wins, I was told.

After doing this for a year and a half, I did what most network marketers do when they are having trouble: I looked for help on the Internet. I searched for other “gurus” on Google and bought a few training courses. I learned the terms “funded proposal” and “attraction marketing” at this time.

I learned that it is useless to market anything to a prospect if your prospect does not even look for the solutions you have!

I started learning how to get my own targeted prospects that paid for themselves. I began learning how to make money right away from my prospects before they joined my network marketing business.

I started learning how to use pay-per-Click marketing, Google AdSense, article marketing, forum marketing, video marketing, TikTok, and Instagram. In my first few months, I got amazing results. I began to make money every month instead of every other month.

I had to think of myself as the boss of my own business. I had to start telling people about myself and what I could do. I had to make sure that my prospects thought of me as a trustworthy person who they would want to do business with. When I started doing this, it changed how I ran my business. It was no longer hard to call prospects. A lot of potential customers called me, at will!

The biggest mental shift I had to make was to start seeing myself as an entrepreneur not a distributor…


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David Feinstein
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