Leadership: The Next Great Profession by Richard Bliss Brooke

Richard Bliss Brooke

Leadership in our business is everything.

First, it was a farmer. Then it was accountants and engineers. Then it was doctors and teachers. And for a while, it was the MBA. Now it is lawyers. (There are more lawyers in law school in the United States than there are lawyers in the rest of the world.)

Throughout the short history of our country, certain professions have been held in the highest regard and pursued as the Holy Grail of careers. Each had its own contribution to moving our society forward.

The contribution of farming and engineering in crafting this great country is clear. And certainly, accountants, doctors, and MBAs have created their own breakthroughs in modern-day living. And yet as we look at the state of business, politics, and education – even sports and religion – there is one huge missing thing.

That missing thing is the source of the parts of our society for which we are ashamed.


It used to be that the biggest failure of business was its disregard for the environment or its workers. Today, it has expanded to the public at large, and especially the investors.

There seems to be no bounds over which business will cross for profits – especially personal profits for the top executives


Certainly, we have the best system for the elite. Yet something is missing if most high school graduates are not able to read or write at an acceptable enough level to be employed by a responsible business.

I know this from the hundreds of people we have interviewed for our businesses who lack the most basic skills.


Some of our biggest scandals continue to come from organized religion.


Our national pastime … where we have made winning so important that we will tolerate cheating, drugging, and all-out riots.


Suffice to ask: In the last presidential election, how did you feel about the two candidate choices we had to lead the most important country in the world?

Did you feel like we had our best feet forward, or were they in someone’s mouth?

Enough cynicism. What is missing?

Leadership is missing. A new paradigm that is born in service, contribution, courage, independence, authenticity, listening, compassion, stewardship, and love.

One that is based in high self-esteem, not arrogance; that practices integrity, not popularity; that just plain does the right thing for all involved.

We need leadership that goes beyond being just an academic concept and, instead, becomes the next Great Profession.

Imagine your children pursuing a career in it. A career where they learn to embody the values, arts of listeningempowerment of others, stewardshipserviceintegrity (walking their talk), truth telling, and being a card-carrying visionary.

Leadership is the most important profession. It is the only profession that can lead society to change.

Change our values.

Change our priorities.

Change our tolerance.

Change our minds.

Change our hearts.

It makes us or breaks us; yet as a society, we do not even see it as a profession.

Just as we have seen in our lifetimes the significance of the family farmer/rancher lose footing, we will also see other industry-based professions fade away.

We have invited more technological advances into our lives in the past 50 years than in the entire history of mankind. There is only one profession that can be mandatory in this ever-changing world.

Leaders will be seen more and more as the solvers of the problems of businessreligionpolitics, and education. Not lawyers, not accountants, not even teachers or doctors.

Leaders will be the only professionals that can transcend any industry or any art and organization and lead it to solve its problems – problems brought on by being run by something other than leadership.

Professional leaders will be the most sought afterhighest paid, most respected, most trusted, and most admired profession of the 21st century.

Get ahead of the curve. Encourage your children to study it, practice it, and pursue mastery in it.

Leadership is simply the art of influencing people to move in a direction – on their own initiative – that they would not normally move.

Those of us involved in Network Marketing have an extraordinary opportunity to practice this art. Few industries require such skills in vision, motivation, listening, empowerment, service, courage, and accomplishment.

We are in the profession of “herding cats,” if you will. Anyone that can attract, organize, and motivate a group of Network Marketing volunteers can move mountains in traditional business and other organizations.

Our country’s future leaders could, and very well should, come from those who embraced leadership as their profession because, in their pursuit of building their very own Network Marketing empire, they had to.

Leadership in our business is everything.

I believe in you,


Richard Brooke
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1 Comment

  1. ArthurTugman

    I enjoyed the way you lead your article introducing it to the leadership team.

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