LearnDash Developer Advice on How to Use Email Marketing Like a Pro – Part 2 by Jorge Lazaro Diaz

Jorge Lazaro Diaz

LearnDash Developer Advice #3: Create Compelling Subject Lines and Preview Text

You MUST put a lot of focus on your subject lines. It’s what people see when they scan their email in their inbox. The subject line and preview text are key. The subject line must be an attention-grabber. It must be concise. Then your preview text is a preview of the content inside your email.

Take this as an example:

Subject Line: Join Us for a Free Wine Tasting Event!

Preview Text: Discover new wines and mingle with fellow wine lovers – RSVP now to secure your spot!

Subject line: Courtney, Enjoy a Relaxing Spa Day with Our Exclusive Package!

Preview Text: Pamper yourself with our luxurious spa package that includes a massage, facial, and more – book your appointment today!

You want to be personal, include messages that add urgency to your message, and pique someone’s curiosity to grab their attention.

LearnDash Develop Advice #4: Stay Away from Fancy Email Templates

People aren’t scanning their inboxes looking for ways to buy stuff from you. You are an interruption to what people want from their inbox. My recommendation is you make your message look and read like a regular email.

LearnDash Developer Advice #5: Deliver Content that Resonates with Your Audience

This means understanding their needs, interests, and pain points, and creating content that provides value and solves their problems.

Some effective types of email content include educational content, product announcements, exclusive deals and discounts, and customer stories or testimonials. It’s important to vary your content and keep it fresh and engaging, while also maintaining a consistent tone and brand voice

LearnDash Developer Advice #6: Use Automation to Nurture Leads and Customers

By setting up automated workflows and drip campaigns, (also known as autoresponders) you can nurture leads and customers over time, without having to manually send each email.

For example, you might set up an automated welcome series for new subscribers, which includes a series of emails introducing them to your business, offering them a discount on their first purchase, and providing them with helpful information or resources.

As I mentioned earlier, I’m a Keap Certified Consultant. I highly recommend the platform for business owners looking to better market themselves. Let me know if you have any questions. I’d be happy to answer them for you.

LearnDash Developer Advice #7: Test and Analyze Your Email Campaigns

This can involve A/B testing different elements of your emails, such as subject lines, content, or calls-to-action, to see what resonates best with your audience.  This is marketing 101 at its core.

You can also track key metrics such as open rates, click-through rates, and conversions to determine the success of your campaigns. This data can help you optimize your email marketing strategy over time and achieve a higher ROI.

LearnDash Developer Advice #8: Comply with Email Marketing Laws and Regulations

This includes obtaining consent from subscribers before sending them emails, including an unsubscribe link in all emails, and following rules around spam and anti-spam laws. And don’t take it personally when people unsubscribe from your list – It happens all the time, and they weren’t going to end up as customers anyway.

By following these best practices and incorporating these strategies into your email marketing efforts, you can use email marketing like a pro and achieve greater success for your local business.

LearnDash Developer Advice #9: Measure your ROI

After all, you want to know if your email marketing efforts are paying off or not.  It can also help you make informed decisions about future investments and optimize your email marketing strategy for maximum impact.

  • Open rates: 
  • This metric measures the percentage of subscribers who open your email. A high open rate can indicate a compelling subject line and preview text that entices subscribers to read your message.
  • Click-through rates: 
  • This metric measures the percentage of subscribers who click on a link in your email. A high click-through rate can indicate engaging content and a clear call to action that encourages subscribers to take action.
  • Conversion rates: 
  • This metric measures the percentage of subscribers who take a desired action, such as making a purchase or filling out a form. A high conversion rate indicates that your email campaign is effective in driving the desired action.
  • Revenue generated: 
  • This metric measures the amount of revenue generated by your email campaigns. By tracking revenue, you can determine the return on investment of your email marketing efforts and make informed decisions about future investments.

To track these metrics, you can use an email marketing software that provides analytics and reporting features, such as Mailchimp, Constant Contact, or Campaign Monitor. These tools can provide insights into your email campaigns’ performance, allowing you to make data-driven decisions about your email marketing strategy.

Wrapping it up…


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Jorge Lazaro Diaz
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