Let’s Collaborate! by Mary K Weinhagen

Mary K Weinhagen“No one can whistle a symphony. It takes a whole orchestra to play it.” – H.E. Luccock  Think about traditional marketing strategies. They’re typically designed around the basic premise that competition drives companies to improve customer service, prices, quality, creative thinking, etc. It occurs to me that this makes sense if you subscribe to the belief that there is a limited universe of customers… and the winner takes all. But what if we’re operating from a different principle? Might there be great satisfaction in developing mutually beneficial and collaborative relationships with other companies so that we can provide a whole and complete service? Actually, if your measurement of success is based on the strength and quality of each relationship rather than simply the quantity of customers or partners, then it becomes clear that a joint venture with a complimentary business might be just the thing for enhancing relationships.  NULL

Think about this… isn’t it easier to retain customers when your aim it to provide a more perfect match for their needs? The bond you form as a result of that intention is very difficult for an outside party to break. Seems to me it would be worthwhile to hone our skills at collaboration and start looking for others we can partner with in creative, mutually beneficial ventures! Make it an adventure! Mary K ¸..· ´¨¨)) -:¦:- ¸.·´ .·´¨¨)) ((¸¸.·´ ..·´ -:¦:- -:¦:- ((¸¸.·´* Light EXPECT MIRACLES!

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