Happy New Year! New Years is a time for revelry, reflection, and redirection. The business year may not be ending December 31; it may be just half time.
New Years is an excellent opportunity for network marketers to reflect on what marketing is especially in network marketing and consider few questions about a SMART marketing approach to grow their businesses.
What is marketing?
Wikipedia defines marketing as “the business process of creating relationships with and satisfying customers with its focus on the customer,” Heidi Cohen provides 72 definitions in “ Actionable Marketing Guide 2018”.She cites that Shenandoah Diaz – President and Master of Mayhem, Brass Knuckles Media saying that “Marketing has little to do with the service provider and everything to do with the customer. Marketing educates and engages the customer, satisfying their needs while simultaneously positioning the service provider as a trusted advisor and source. Good marketing is a two-way street. Great marketing understands what the customer wants and gives it to them. “
There are many commonalities in these definitions to consider as one would reflect on how to implement a SMART marketing approach. Those common themes are, customer first, building trusting, authentic relationships with our customers and systematically and consistently interacting with customers to build what Ken Blanchard called “Raving Fans.”
What then is SMART Marketing?
S=Specific Simplified Systematic understandings of who your “Ideal Client”( Our Avatar) is and how you can address their needs over time
M=Meaningful and Measurable criteria to measure progress to meeting customers needs
A=Alligned, Accountable philosophies, and practices understood at all levels of the organization that our culture revolves around serving our customers and supporting each other in the process.
R=Reasonable and Responsible benchmarks are established to measure progress and built-in Review sessions to Refine plans as needed.
T=Time specific benchmarks to maintain our clarity and focus on customer service.Transferable skills that can be taught and monitored in the network.
How do we implement a SMART Marketing plan?
Implementing this model depends on two factors.
1. A leadership team who develop a clear, systematic plan, communicated and as Patrick Lencioni said in The Advantage” “overcommunicated and overcommunicated “to all members at all levels of the team.
2. A systematic model of support for leaders and all members of the network in implementation and follow up. The use of professionally certified coaches and a coaching organization such as the Direct Selling World Alliance can help significantly enhance this process serve customers and developing raving fans.
The New Year is just that, a new start, a chance to re-calibrate and act for Network Marketers. The future is ours as Network Marketers. Consider these three questions and the possibilities and even the support of a coach in the process.
John is an accomplished and experienced coach, trainer, and leader in a variety of nonprofit and direct sales settings.
John has 45 years of experience serving as professor, licensed counselor, and high school administrator, as well as a university administrator. He has also served as a leader in social service agencies, church, and hospital settings. He has trained, coached, and consulted with school districts, universities, social service agencies, and churches.
John also has experience as a trainer and coach with the William Glasser Institute working with educators to provide healthy respectful school cultures. John has also been an active trainer and coach with his wife’s direct sales team.
John currently teaches Doctoral level leadership classes focusing on servant leadership coaching and relationship building for transformational change. He can be contacted at firstname.lastname@example.org
Latest posts by John Hackett (see all)
- Making SMART Marketing work for you and your team by John Hackett - January 1, 2019
- The Key to Network Marketing Success Understanding and Connecting with Hidden Networks by Dr. John Hackett - December 1, 2018
- You Can Do It! Take a Time Out By John Hackett - November 1, 2018
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