George Dubec


Most companies have a mission statement, but do they actually implement it and live by it?

A mission is supposed to define what a company stands for. What is the purpose and reason for existing? Who are you serving and why? In today’s world of profit-driven companies, it is becoming more difficult for a business to stick to and follow their mission!

A mission is minimized when a company looks at being successful without focusing on the mission. When the brand, company culture, its products, and services fail to connect with the mission, the organization fails its employees and customers.

Promote the mission to employees, it results in much better employee engagement, creates a positive work culture while keeping them more invested in their work. In the world of network marketing, a mission-driven company provides the kind of goodwill that will help influence affiliates and distributors to want to join the company.


Employees who are mission-driven enjoy their work experience and have higher productivity levels and engagement. They will have more loyalty for the company and stay with them longer maintaining and sustaining a higher quality of work and productivity. Less turnover will also save the company time and money. *Mission-driven workers are 54 percent more likely to stay for five years at a company and 30 percent more likely to grow into high performers than those who arrive at work with only their paycheck as the motivator.

The better organizations are most likely mission-driven companies. Mission statements should reflect higher social good for the community and market they serve, both on a local, regional and international basis. Committing to the mission creates trust and credibility for the organization from the employees, customers, and the public at large.

*Organizations high in trust are 2.5 times more likely to function as a high-performance organization with revenue growth than lower performance organizations. Eighty-one percent of those working for companies with a strong mission stated their stakeholders hold trust for their leadership team, whereas that number was 54 percent for organizations without a strong mission.


Mission-driven marketing refers to focusing their marketing approach using the organization’s core mission as the foundation of its marketing, advertising and promotions. The organizations should communicate the purpose, aim, and goals of the organization to prospects, customers and the marketplace. Also to communicate the benefits of achieving those goals to its shareholders.

The term, mission-driven marketing, was formerly associated with the non-profit organizations . Mission-driven marketing philosophy and strategy is increasingly being adopted by businesses as part of their corporate social responsibility and philanthropy initiatives.

*The Importance Of Having A Mission-Driven Company by William Craig

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