A social networking community specifically designed for home-based business owners is bound to shoot you toward success. a conversation with Ojeez.com CEO Jim Lupkin and VP Daryl Snyder
The second distinction is about the relationship. As you and everyone listening to or reading this knows, the key to network marketing success is building a very strong network of very strong relationships.
The communities we’ve seen on the Internet kind of have all the wagons turned inward with everyone shooting at each other, trying to recruit one another into their business. We have set a wealth of privacy settings, very similar to what you will find at Facebook, in order to eliminate that, or at least reduce that energy so people are not being recruited by others. To get back to the relationship piece, all of the systems from 1999 up until now have provided some great tools useful to network marketers. I’m sure there will be even more over the next year, however, with the research that we’ve done all of the systems focus on cold market tactics. They work but do they work for the average person joining a network marketing company? What we wanted to do was build a community/system that focused on building relationships, really focused on going after the warm market of each distributor and help them dive deep virally through all of their contacts. So, for example, if I brought Mary K into the business with me and she has 400 contacts in her Yahoo address book or her Outlook, people she has had some sort of contact with in the past, maybe it’s a friend, maybe a family member, maybe it’s a business contact or maybe it’s someone she only talked to once… but it’s some sort of connection there. She is going to send out an email, which takes less than a minute through Ojeez, to contact all of those people. And we teach that process over and over again which gives the distributor the ability to build a very viral business very quickly if they focus on that. Of course we don’t tell people to stop working leads or working magazine ads or whatever they are currently doing. What we are saying is that there is a lot of power to the Internet but if you focus on the cold market it’s only going to take you so far because there are only so many people who have excellent people and communication skills.
If you take what’s been working in network marketing since the 1940’s and combine it with the Internet you truly have what a lot of people talk about when they use the phrase ‘high tech meets high touch’.
I would love for Daryl to jump in here. Daryl has been very successful in the industry in terms of systems. He’s a former founder/owner/President of Prospect Planet, which is one of the top systems of the industry over the last seven years. He has co-founded what we’re doing here at Ojeez. Daryl, from your background how do you see us as different from the systems already out there. Daryl VP: Sure, as Jim mentioned, Ojeez is a great combination of high tech with high touch. We really want to emphasize the relationship creating process. Back in ’99 through 2000 when I launched a system into the industry and it was one of the first to market, one of the biggest points of emphasis was in keeping the relationship creating process in place. We had, back then, what we referred to as “Get to Know Me” pages.
What I see within a lot of communities that is the biggest drawback, or the thing they fail to emphasize, is branding you.
Don’t get out and use the Internet as a billboard for your company. Everybody has got a great company, that’s why they are a part of it. Everybody has a great product or service or they wouldn’t be representing it. And everyone, to a ‘T’, believes they have the greatest compensation plan. I’ve never yet met a distributor who says, “You know, my company is not that good, our products and services aren’t very good and our pay plan isn’t very good but I’m excited!” Everybody is there for a reason and that’s the vehicle. But what happens when you have 10, 20, 30,000… perhaps 100,000 people all representing a great company with a great product or service with a great compensation plan? There is no difference between them if they’re all just out there using communities, whether it’s MySpace, Facebook or even Ojeez, using it as a billboard for their company or product. There’s no distinction!
We have to remember that
network marketing is a relationship creating, relationship based business. Your page should be about YOU!
It should have a picture of you, not a logo of your company or image of your product. People should be able to visit your profile page and learn more about you. With the technology we made available with the Web 2.0 platform, people should be able to learn more about you in 10-15 minutes than if they spent two to three days in person with you.
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