How to stand out in a crowd by Tom “Big Al” Schreiter

Author_19573TomSchreiter Marketers call it: “Positioning.” This means giving yourself or your product a chance to be noticed. We can position our products in many different ways. Our product can be just for insiders, or premium-priced, or exclusive, or scarce, or value-based. For example, what if we advertised these different messages to our prospects?


“Does your energy drink cost so much that you need bank financing?”

(Works well if you sell an affordable energy drink.)


“Does your energy drink just give you the jitters and shakes?”

(Price is not as important as the feeling you get.)


“Does your energy drink brand you as a nerd?”

(I will pay premium prices for a brand name to make me look cool.)


How we present our products, services, opportunity, and ourselves … matters. Marketing is more than reading PowerPoint slides to a prospect, or sending someone to a website.

Tom "Big Al" Schreiter
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