Marketers call it: “Positioning.” This means giving yourself or your product a chance to be noticed. We can position our products in many different ways. Our product can be just for insiders, or premium-priced, or exclusive, or scarce, or value-based. For example, what if we advertised these different messages to our prospects?
“Does your energy drink cost so much that you need bank financing?”
(Works well if you sell an affordable energy drink.)
“Does your energy drink just give you the jitters and shakes?”
(Price is not as important as the feeling you get.)
“Does your energy drink brand you as a nerd?”
(I will pay premium prices for a brand name to make me look cool.)
How we present our products, services, opportunity, and ourselves … matters. Marketing is more than reading PowerPoint slides to a prospect, or sending someone to a website.
Tom "Big Al" Schreiter is the author of many books and audio trainings on how to recruit more distributors.
36 years of experience of testing exactly what to say and do to get prospects to join.
Download seven free mini-reports on the magic words and phrases of network marketing at: http://www.BigAlReport.com
36 years of experience of testing exactly what to say and do to get prospects to join.
Download seven free mini-reports on the magic words and phrases of network marketing at: http://www.BigAlReport.com
Latest posts by Tom "Big Al" Schreiter (see all)
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- Better Words for Better Results by Tom “Big Al” Schreiter - April 22, 2023
