Defining Your Why Position by David Feinstein

DavidLFeinsteinxThere is only one question that you need to answer for your prospects. Why are you in business? Can you answer this question completely and honestly? Many people cannot answer this question; they are focused on the how and what they do. This question is very difficult and it’s not easy to answer. It may change over the course of time, but it has to be answered before anything else. It’s not enough to say you’re in it for traveling or for freedom, even though they are good answers. What’s in it for your prospects? Why should they care to work with you?

That is the “why” you need to answer.

Self-Discovery Leads to Better Business

Self-discovery can lead you to uncover your hidden motivation. This can take time, but your ability to craft conversations that your audience will respond to is very important. Why do you do what you do? How can you help your prospects? Think about these questions and write your answers down on a notepad. The journey will challenge and probably frustrate you as well.

The “why” is important, it will keep you on target and help your business find prospects that believe in some of your core values.

It should drive you to better yourself and the lives around you. It cannot be a “result,” such as make more money or travel to Starbucks every day.

When you discover the “why,” your business will become easier to handle and manage. It allows you to be held accountable for the actions and inactions that you participate in. Your happiness and well-being is very important and doing it for bad reasons will leave you empty like a cup of coffee. You don’t want prospects that don’t “get you,” or ones that blow away like leaves. Your “why” statement has to be something real, something that you believe in without doubt. The last part will take you down and help you refine your position and how to stand by it.

Refining Your Position and Standing by it

Once you have jotted down your idea core beliefs, it’s time to write a statement. The statement doesn’t have to be more than a paragraph long, but it could be. Take your notes and convert them to sentences, coherent sentences. It could take a few tries, but after a little while your “why” statement may arrive. You may want to read aloud a few times and make other changes as you see fit. If you don’t believe it, then it won’t work. Your prospects won’t buy into it. You could lose trust if you publish it and don’t practice it.

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David Feinstein

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