When it comes to MLM marketing, many people struggle with whether or not they should be doing more for personal branding, or more for company branding.
It’s a good question actually, but the truth is that it’s not a simple cut and dry answer.
You see, there’s something to be said about doing a little bit of both. But in the right ratio would be a rule to follow…
MLM Marketing Tips for Getting the Most Out of Your Marketing Efforts
Okay, so what’s the right ratio? How do you conduct your MLM marketing, and what do you focus on most…branding YOU or branding your MLM company?
Let’s look at the facts here…
When someone joins an MLM company, what are they really looking to do?
Are they usually looking to join an MLM company, or are they looking to join a business opportunity that will allow them to make money and have financial freedom?
If you guessed the latter, then you’re correct. Very seldom are people looking to join an MLM company. Very seldom are people really investigating companies, and their financials. The greatest majority of the times, those who join an MLM company do so because they want more money, and at that time they were ready to start making more money somehow or someway, they’re introduced to MLM by someone like you…through your MLM marketing.
So therefore, that above paragraph should tell you exactly who you need to be branding first and foremost.
YOU!!
You are the one that will introduce prospects to MLM. Therefore, YOU are the person that they will need to trust, and see as credible.
The way to do that is through your MLM marketing. You must show prospects that you’re the read deal, and that you can get them the results that they want. You must make them trust YOU, and your abilities. At that point, they really don’t care a whole lot about what the company is, or what it entails. They care about the fact that YOU can show them how to become financially free.
But then…
As soon as they see that you are trustworthy and credible (through social proof, and good proof in your results) then they suddenly become very interested in the way that you make money.
They suddenly become curious as to what vehicle that you’re using to make YOUR money.
That’s where branding your company comes into play… You’ve got to have some branding power from your company, to back up your own credibility.
It’s at this point that they’ll want to know what the company is, what they sell, that people like the products, that people like the opportunity, that it’s financially sound so that they’ll continue to get paid, and so on and so forth.
So, this should tell you in what order that you’ll have to focus your MLM marketing efforts for the best results when it comes to branding.
Personal Branding VS Company Branding… Which is Better?
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Exposure to business at an early age along with cultivation of artistic talent in writing is the background that David Feinstein brings to his business associates, prospective candidates and audiences alike. His experience throughout his career in sales and marketing and having owned and operated his own international accounting & financial management services company, is a key success factor in helping develop his international notoriety in the network marketing industry.
David and his wife, Ann have been significantly involved in direct marketing and direct sales for 21 years, serving as a distributor (team member), speaker, trainer, Top Leader, and author in the industry on a worldwide basis. Working together, they coach, mentor and train those seeking empowerment, greater self esteem and branding image, and training people seeking financial success and personal life freedom. David and Ann have grown their business that today spans over 40 countries with over 65,000 team members.
For more information go to: www.AnnandDavidFeinstein.com
Mr. John Fogg of MLM/Network Marketing, author of “The Greatest Networker in the World” has said the following about myself and wife/partner Ann:
“It's been a looonnngg journey from their "weird" first exposure to network marketing where Ann— a Park Avenue Research Consultant, and David— the owner of an entertainment management firm handling the careers of rock stars such as (the early) Rolling Stones, Led Zeppelin, Michael Bolton, Cyndi Lauper, Phil Collins, and other famous others, found themselves at a meeting full of strange "new agers" from Sunrider— that was 21 years ago— to where they are today: Significant six-figure income earners with Agel Enterprises leading an organization of more than 65,000 people in 40+ countries around the world.
Above all else, Ann & David are focused on mentoring and leadership. Their combined expertise in recruiting, coaching, training and international development has made Ann & David much sought after direct sales business experts.
The Feinstein’s approach marries both classic MLM and the technology advances of the Internet and social media. The first people they have their new people speak with are family and friends, they do meetings, build for and around events and David even unabashedly asks people, "Do you keep your business options open."
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