Push the Tipping Point by Lisa Jimenez

Lisa JimenezLet your lifestyle represent your product or service. Become a walking brand! So, there I was sitting at my local coffee shop, wearing my “LifeShotz” shirt, sipping from my “LifeShotz” bottle, “LifeShotz” brochures in view along with a few sticks of “LifeShotz” placed strategically next to me… Sure enough, within 15 minutes, 3 people asked me what was LifeShotzs and I had my opportunity to share and invite.

Yep, that’s one of the best ways to market; let your lifestyle represent your product or service.

Think of it like this… When you wear a Nike shirt, have the LA Fitness card on your key ring or put on your sport’s team baseball cap, you’re marketing their brand. You’ve been doing this all your life. It’s time to do it for your own company or product!  NULL

Wear your company’s shirt. Have your product in view wherever you go. Have your email signature announce the next trip, car program or other exciting news about your company. Let your lifestyle represent your product or service. Become a walking brand! In Malcom Gladwell’s book, “The Tipping Point” he talks about that magic moment when an idea, trend, or social behavior crosses a threshold and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause the popularity of your product or service.

It’s the little things done consistently that can make a big difference.

That’s what you’re doing when you consistently wear your company’s shirt, walk around with the product, spread out brochures next to your laptop in the local coffee shop, send a specifically targeted signature in every email and post exciting (and content driven) posts in social media venues. It’s called drip marketing.

A consistent drip of water on a solid rock can create a cavity so large it looks like a drill was used! That’s the power of drip marketing; a targeted, consistent drip of information and inspiration will cause the Tipping Point in your business.

In all the Business Coaching I do for our industry, I’ve noticed the “Tipping Point” in other areas of Network Marketing and Direct Sales as well. Consider prospecting… When you have at least 20 people in your recruiting pipeline, you’ll hit a “Tipping Point” where everything begins to get real exciting! You may even feel unorganized as you make an effort to remember who you need to call back, what was the next step for him or the call-to-action for her! Some of you know what I’m talking about! It’s an exciting time in your prospecting… It’s the “Tipping Point”. Consider geometric growth… In a “4 who get 4” system, the “Tipping Point” is when you hit your 4th level. That’s 256 people in your organization. You’ll wake up in the morning, check your back office and have several new people in your organization that you don’t even know and never prospected to! Can someone say, “We’re having fun now?!” How long does it take to get to the “Tipping Point”?

We don’t know. Some experts say 2 years, others say more. But what we do know is it happens with targeted, consistent efforts. It happens with drip marketing.

It is a magical moment! What targeted, consistent action will you put in place today to create your “Tipping Point”? Send me your ideas at: [email protected] To your success, LISA Lisa Jimenez M.Ed. If this message resonates with you, check out Lisa’s business-building resources, training programs and coaching programs! Go to: www.Rx-Success.com


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