Setting Goals is Easy Achieving Goals is Difficult by Tom “Big Al” Schreiter

TomSchreiterLet’s get motivated – emotionally. The two factors that can lead you to achieving YOUR goals!  (This special goal report was written on October 1, 1999… during the presidency of Bill Clinton. Read on to see why this is important.) You’ve heard the gurus, the so-called experts, the trainers and the local big mouth after six beers. They all say the same thing: “You gotta set goals. That’s the key to success.” Right. Sure. If setting goals is the key to success, then we’d all be super-successful now, right? Well, we aren’t. You see, it’s easy to set goals. Every year we set goals for the new year, to earn more money, to exercise, to lose weight, to be more loving, to win the local tennis tournament, to wake up an hour earlier, to sponsor more people, to spend more time with the kids… NULL

Hey wait! These are just a list of some of my goals that I didn’t achieve. And that’s the story of our lives. We all set goals. That’s easy. That’s no problem.

The problem is that we seldom achieve these goals.

Does this sound like you? Like your downline? Like your prospects? I bet it does. Because failing to achieve our carefully planned goals is just human. We mean well, but we consistently underachieve our goals. Why is this? I think that we secretly make a list of all of our shortcomings and then set goals to fix them. Unfortunately, there is a reason we have shortcomings in our lives.

We have shortcomings because those things are hard for us to do!
I’ll give you an example. I’m fat because I love watching The Travel Channel on cable television much more than I like to exercise. For me the choice is easy. Sit in a relaxing chair, eat popcorn and chocolate ice cream, and enjoy viewing shows about travel and far-off cultures. Or, I could change clothes, drive to a local gym, sweat, strain, and work myself to a painful exhaustion while achieving nothing more than moving iron upwards and downwards in space. Then return home an hour or two later and be too tired to watch the Travel Channel. However, my good friend, Tom Paredes, looks at things quite differently. He is full of energy. He can’t sit still. And he loves to go to the gym and work out. It would be a painful penance to force him to view the Travel Channel for hours every evening. For either of us to change, we would have to set a goal. And this goal would be difficult for us because it is not what we like to do.

So, what do we do?
I’m not going to waste our time here talking about setting goals. That’s the easy part. We all have plenty of experience setting goals. Instead, let’s concentrate on achieving goals. Wouldn’t it be nice to consistently achieve goals? Or wouldn’t it be nice to help our downlines to consistently achieve goals? Sure it would, but the solution has to be simple.

Because if we have to follow multi-step, complex formulas, then we would have plenty of time to fail. We need a solution that’s quick, easy to implement, and will work.

So first we’ll need a guinea pig.
Every experiment needs a test subject. I tried to get Art Jonak or Craig Tucker again, but they are wise to my volunteer work schemes. So that leaves me… and you. You and I are going to set a tough goal, something near impossible. And, we’re going to try just one simple method to achieve that goal. Remember, we want to learn a goal-achieving technique that’s simple and easy to use. That’s the kind of tool that works in the real world. Let’s start with me.

I’m going to pick a near-impossible goal that has eluded me for years.
Now I don’t usually have a lot of trouble with setting and achieving goals. A lot of my friends say: “Tom, you just decide something and go do it. It’s not that way for us. We can’t just decide and go out and achieve something.” Well, this is only partially true. I decide to do some things that are easy for me, like sponsoring some more people, standing in front of a group, starting a business. I can do these things because they are easy for me. Like my friends, I just can’t decide and do things that are not easy for me. For example, here are some things that would be extremely difficult for me to do: Car mechanics Exercise Standing on a mosquito-infested riverbank and waiting for fish to bite Enjoying social chit-chat at social hours Shopping Watching ballet Spending time on the telephone Watching Jerry Springer on television Sky diving We all have some strong skills and weak skills. Your downline may be weak in sponsoring because they despise rejection. However, they may have strong dedication skills and show up at every meeting – unfortunately, without guests. Since I have to pick a near-impossible goal, I’ll ask the resident authority in my household, my wife, Susan. I’ll let her pick my challenge for this test. And what did Susan pick? A diet.

A diet?
Now I’ve gone alligator hunting in the Amazon at night with only a small boat and my bare hands. No problem. I’ve piloted small airplanes in blizzards. No problem. I’ve even survived questionable Mexican food in Matamoros, Mexico. Only a temporary problem. But dieting? I don’t know how to lose weight. I only know how to gain weight. So I asked Susan for an easier near-impossible goal. But the answer was, “No.”

So how fat am I?
I don’t consider myself fat… just undertall for my weight. And it’s not a fat waistline, but an underdeveloped stomach bicep. I’m in shape, really. After all, round is a shape. But I guess I should have taken notice when the local supermarket offered to build a chain of stores around me. Okay, okay. I’m 179 pounds of out-of-shape lard. I’ve never met a meal I didn’t like. I’ve steadily increased in weight every year of my life. I don’t believe in going backwards. My wife, Susan, insists that if I can talk about motivation and goals, then I should do it. She hates consultants and trainers who just talk about what to do, but never do it themselves. So the challenge is on. Susan insists that I set and achieve a goal weight of 150 pounds. That’s a total weight loss of 29 pounds of precious, paid-for body fat. And I have only 90 days to achieve that goal.

That means I must weigh 150 pounds by December 31, 1999!
Yikes! This is definitely a near-impossible goal. Because just like you, I have many reasons why I shouldn’t attempt to achieve this goal.

Here come my excuses.
First, I have to spend 12 days in October in Italy on a food tasting tour with some network marketing leaders. This will be a weight gaining trip, not a weight loss trip. Second, I’ll be spending the last week of October and the first week of November in Australia with my good friend, Mark Davis. We’re going to see my hero, the Crocodile Hunter. He’s based near Brisbane, Australia. It’s hard to diet when you’re traveling, right? Third, from November 12 to November 29 I’ll be vacationing on a cruise ship in the Southern Caribbean. Maybe I’ll see a few of you there. You can find me by the 24-hour ice cream machine on Lido Deck. Anyway, five gourmet meals a day certainly won’t help my weight loss. Fourth, when I return from the cruise, our family will have to celebrate Thanksgiving and Christmas. And think of all the chocolate candies during the Christmas season. Wow! Fifth, exercise is hard since I had that double shoulder operation. I know it has been over seven years ago, but it still hasn’t fully healed. Sixth, I’ll probably s
neak in at least one visit to my Mom for some of her awesome homemade chocolate chip cookies.

This weight-loss goal isn’t near-impossible. It’s impossible!
Unless I’m motivated, really motivated.

And that’s the key to achieving goals, finding the right motivation. Without motivation, we simply waste time drawing graphs, putting up pictures of things we’ll never achieve, reading more books, breaking more promises… well, you get the picture, right?

Motivational techniques to the near-rescue.
Well, let’s pick a few motivational techniques to help me do the near-impossible feat of losing weight. Because if I can lose weight, you can do almost anything! First, let’s remember that losing weight is onl


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