Sponsor people through public speaking by Steve Siebold

Steve Siebold5 Steps to public speaking that can bring you AND your products the exposure to explode your business! Have you ever considered building your business by delivering public presentations outside of opportunity meetings? This method of marketing is utilized by all kinds of people representing different businesses and industries, so why not network marketing?

If you will invest the time and effort to become proficient on the platform and build a 20-minute speech that gives your audience immediate value, you will have more opportunities to speak than you can imagine.

Here’s a short list of some of the organizations that are always looking for interesting, exciting, and thought provoking presenters:  NULL Chamber of Commerce Rotary Club Kiwanis Club Moose Club Lions Club Elks Club Men’s Club Women’s Club Toastmasters The list goes on and on. Your local chamber of commerce should be able to provide you with a list of club names and contact numbers for each. Every town with a population of several thousand people or more has at least a few of these types of organizations. And if you live in a major city, there are literally hundreds of clubs like these. All it takes to become a speaker at their meetings is a little research and salesmanship to get the gig. These organizations don’t pay speakers, but they will usually offer you a meal before you speak. Once you go through all the clubs in your hometown you can move onto the next town. There are hundreds of speaking opportunities within a few hundred miles for the majority of us. Here are 5 steps to sponsoring through public speaking campaign: Step # 1 Give them value in the speech. If you go up there and give them an infomercial on your company, product, or opportunity they are going to be very unhappy with you. Be sure to deliver information that the club members can use. Example: What percentage of the population is on nutritional supplements and how the majority of people are not getting the necessary vitamins and minerals they need to support an active, busy and stressful lifestyle. Read them a couple of quotes from well known physicians that stress the need for everyone to be on a multi-vitamin program, then explain the difference in quality between a cheap multi-vitamin and a high quality one. Ask them if they ever experience drops in their energy level in the early afternoon, and ask them if they would be interested in eliminating this problem. It’s ok to mention your product and company, but be careful not to sound like you’re selling.

All you’re trying to do is educate, entertain, and expose the audience to your products and services.

Any hint of sales or promotion must be done subtly.

The goal of the speech is to motivate people in the audience to approach you after the presentation and ask you more about your products, services, and opportunity.

Step # 2 Rehearse your delivery as close to word for word as you can get it. Amateur speakers love to wing it and see what happens. Professional speakers wouldn’t even consider winging it. Be a pro. Write your speech out word for word and rehearse it until you’re sick and tired of hearing yourself say it…then rehearse it 10 more times. There’s no substitute for rehearsal time in front of the mirror or the video camera. A tightly written, well-rehearsed presentation will make you and your Company look good. Step # 3 Get feedback from your sponsor Before you begin contacting clubs to deliver your speech ask your sponsor or upline leader to listen to it and offer constructive feedback. She may be able to help you put the final polishing touches on your speech. Step # 4 Write a telephone script before you begin contacting groups to speak Always use a script when calling these organizations. Believe it or not, many of these groups get a fair amount of calls from people who want to get in front of their members to speak. Some of these groups have very successful business people who would be very difficult to reach through traditional channels. The good news is that most of the people calling these clubs are amateurs on the telephone and will ramble with the program chairman. The key to the script is to persuade the program chairman that you are an exciting presenter who has a topic that is of interest to their members. These people aren’t stupid. They know you are trying to promote yourself. Just be sure to reassure them that you won’t be selling anything during the speech. Here’s the basic script I used to book over 200 civic club speeches in 1996-1997: Hi, may I speak to John Smith? Hi, John, this is Steve Siebold calling in reference to the Rotary Club; do you have a quick second to talk? The reason I’m calling is I’ve put together a 20-minute presentation on how to increase your energy and enhance the quality of your life, that I think your members would absolutely love! I’m a professional speaker on health and wellness trying to get the word out. Do you have any openings in your program schedule in the next month or so? This 25-30 second script worked almost every time for me. The only 2 clubs that turned me down were in London, England, and San Diego. Both of these clubs were huge with over 400 members attending each meeting, so their programs were booked a year in advance. Most civic clubs have 20-30 people attending their meetings on average. Please don’t get hung up on the label of “professional speaker”. If you’re out speaking to groups with the intent of driving business, you are a professional speaker!

Just be sure to practice and prepare so you look and sound like one!

If you need speaker training, visit our website for more information. www.govesiebold.com Step # 5 Start contacting clubs and organizations to book you to speak…and then go speak! Start this process today and see what it does for business, not to mention the confidence you will gain from public speaking.


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