While the basic fundamentals remain the same, there are several digital trends to consider for digital marketing in 2023. We publish this blog to help local business owners make smarter, more informed decisions so let’s take a look at some popular digital marketing trends for 2023 and how your business can take advantage of them.
1. Conversational Marketing
Conversational marketing is a strategy that helps businesses engage with their customers outside of the sales funnel. Companies can connect more with their audience and they can take advantage of new technologies like chatbots.
Either way, your website will become considerably more useful for visitors if it has some kind of a live chat or canned response feature where visitors can get quick answers to their questions.
2. User-Generated Content
How can you persuade online users to buy your goods and services?
You can fill your website and social media channels with beautiful photos and the most compelling and convincing copy you can write. You can even throw in a wide range of compelling statistics BUT…
…. You can only get so far with all this self-promotion.
If you really want to win over future customers, you need your current customers to publicly advocate for you by providing user-generated content. People are more likely to trust a person than a company, after all.
User-Generated Content… Okay what exactly are you talking about?
Promotional materials made by customers themselves, whether textual or visual in nature, are examples of user-generated content. Several examples of user-generated content include the following:
>Social media posts that include images or videos of real people enjoying a product/service
>Video testimonials of customers talking about their most recent experience with a business
>Customer unpacking videos showing their excitement
Many businesses have developed a stronger brand reputation by encouraging their customers to act as brand ambassadors for the business. This trend in digital marketing will definitely grow in 2023.
What Is the Best Way to Get User-Generated Content?
Making it simple for them to write you an online review is one of the best ways to accomplish this. It can be as easy as creating a review postcard to present to happy customers. This card should have clear directions on how to leave a review, as well as a scannable QR code.
Another option (based on the situation) is to request a quick testimonial video from your most highly satisfied clients. Make it as simple as you can for them by offering to record it and provide them with talking point options if they prefer.
Offering incentives for creating user-generated content is the final option. For example, you could give customers who leave reviews special discounts. You could also run a social media contest where participants had to share a picture of themselves using your product along with a unique hashtag to be eligible to win.
3. Tools for AI…
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