Success Lesson: 33 – Direct Mail Launch Letter

Daily Inspiration


Follow Dale as he shows you how to change the game using direct mail and personalization.


 ***Editor’s Note: Many of Dale Calvert’s great videos contain a reference to a date or the number of the lesson. If it does not coincide exactly with the date or number of the lesson that you are on, it is all right. We are always adding content that will affect the numbering.  


What was one takeaway you had from this video?

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    Send a personal letter hand written, no return address. Do your follow ups. Hear that , see that and feel that.


    A personalized authentic approach that will encourage them to take action and is a call to action for referrals for the “not yets or not right nows”. I love this strategy.


    Send out 10 letters a week. Follow up. SORT. We want to identify the people who are ready NOW and send THEM a letter. We don’t want to spend any time talking to the wrong people (which is what most network marketers do). We want to sort quickly and purposefully.


    Excellent non-direct way of marketing!

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