The 7 Essentials of A Powerful Presentation by Kosta Gara

The 7 Essentials of A Powerful Presentation

Kosta GaraWhen I talk to people looking at opportunities in network marketing, a common complaint I hear is that someone walked away from a company’s second presentation more confused than they were after the first meeting. When I ask for details, these prospects often tell me that they went to a first presentation, returned the following week, and found that the two presentations had very little in common. This inconsistency flies in the face of one of the Principles from my book – Principle #4—


I did just about everything wrong when it came to planning meetings. Three months into my business,
my mentor attended yet another unsuccessful meeting I was conducting. After the meeting, he took
me aside for a late night talk. He critiqued me, honestly, telling me what he’d noticed about my meeting
and presentation skills. I, in turn, took twenty pages of notes.

It was two o’clock in the morning, when I arrived home. I was exhausted and a bit discouraged.
However, I was also excited to test and apply what I had learned that night. As tired as I was, I couldn’t
sleep. I wondered what could have happened, had I met with him on Day 1, instead of Day 90.
In the morning, I decided to put his suggestions to work, requesting a meeting with my leadership the
very next night. After running through what I had learned, my team leaders were galvanized. We
implemented my mentor’s advice and, within a few months, we saw dramatic improvement. About
eighteen months later, the new meeting and presentation system had become the standard for that
company across the country.

I have since taken my mentor’s valuable insights and designed a method of operation for meetings
that I call, The Organic Franchise Model. My system is one of the core ingredients of my success. In
fact, I have mastered this system so thoroughly that I was asked to co-author another book on the
subject. Why does this matter? Your message to distributors and prospects not only needs to be clearly
presented at your meetings, the basic setup and content of the meetings must also be consistent. This
standard applies, no matter where your presentations take place or who the presenters are.
I was told long ago that an audience will take in 10 percent of what is being communicated from my
words, 20 percent from my delivery style, and 70 percent from nonverbal cues and body language. In
other words, the presenter and the presentation style are more important than the actual words used.
Top concentration-killers in meetings tend to fall into these categories: poor speaking skills, like a flat,
monotone voice; repetition; over-gesturing; overusing industry buzzwords; lack of direction; and
physical discomfort.

Presentations are one of the most important components of a successful meeting. To keep your
presentation energized and engaged, try these essential tips for holding your audience’s attention:

Kosta on stage

• Use humor: Tell a joke, a funny story, or a personal experience related to the meeting topic.
Or open your presentation with an amusing slide or famous quote.

• Pose a question: Ask a question early in the meeting, but tell participants that you don’t want
an answer until the end. To encourage active listening, hint that you’ll offer a small prize for
the first correct answer.

• Engage participants: I can’t emphasize this enough. Use eye contact to draw people in.

• Get personal: Give credit to participants when they offer certain facts, statistics, and ideas.
Encourage distributors to offer details of their involvement or accomplishments.

• Show and tell: Use visuals to get your point across. Spark things up with a hands-on
demonstration or Power Point graphics. Use a variety of visual tools to keep things fresh.

• Unlock the mystery: Abstract concepts and statistics will cause eyes to glaze over. Use real-world
examples to provide an understandable comparison or explain a key point. When
possible, relate the numbers to the participants’ personal lives.

• Snappy ending: Don’t bog down the end of your meeting with repetitive comments and
summarizing. I usually close by asking open-ended questions that relate to the topic of the
meeting. A successful, snappy ending leaves people motivated to take action in whatever
direction you’ve guided them to go.

Effective communication must be clear of any ambiguity that will confuse the recipients and may lead
to missed opportunities. When I have an important presentation or meeting, I rely on my Organic
Principle #1—Readiness and plan in advance the clear and distinct message I want to get across to
my audience.

My planning step involves:

  • Writing down the key points I want to convey to my intended audience.
  • I write short sentences in bullet point form, outlining the key phrases and questions I plan to review.
  • Then, I rehearse in front of a mirror, taking stock of how I want to communicate my presentation.

Communication is critically important in organic networking. Winging it is never a good idea.
Next time you plan a meeting, make sure to implement these effective and essential tips to ensure you
leave your audience with a lasting impression.

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