The Big Al Report by Tom “Big Al” Schreiter,

The Big Al Report

“How do I handle objections?”

* How do I handle the pyramid objection?
* What do I say when they want to think it over?
* Is there anything to say if they don’t believe me?
* Why are they skeptical?
* What can you say if they don’t have any money?

And the answer is:

“Nothing.”

Have you ever won a political argument? Of course not. People’s minds are already made up.

It is the same with objections. You would need a really high level of skill to turn these objections around, and most new distributors don’t have this level of skill.

But this isn’t the problem.

The real problem is that you haven’t created a strong, common vision and rapport. If you are in rapport, then you normally would have no objections as you and your prospects would both see the world the same way.

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We don’t need new prospects to ruin. We have to learn better things to say.

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If carrots are so good for the eyes, then why do we see so many dead rabbits on the highway?

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Don’t sell features. Don’t sell benefits.

Instead, base your sales presentation on your prospect’s most pressing problem. Then you’ll have your prospect’s attention.

For example, if you talk about the weekly bonus checks, that’s a feature.

If you talk about the benefits of weekly checks (not waiting until the end of the month, getting your earnings more quickly, instant gratification for work performed, etc.) – you’re doing better, but it still won’t rivet your prospect’s attention.

Try talking about your prospect’s most pressing problem. For example, you might say:

“Next Tuesday your mortgage payment is due. That could eat up most of your paycheck. Wouldn’t it be nice to get a check from our company that would pay the mortgage payment for you? Then you’d have your entire paycheck to do what you want.”

See the difference?

Your prospect is constantly thinking about his problems – not your benefits.

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Tom "Big Al" Schreiter

Tom "Big Al" Schreiter is the author of many books and audio trainings on how to recruit more distributors.

36 years of experience of testing exactly what to say and do to get prospects to join.

Download seven free mini-reports on the magic words and phrases of network marketing at: http://www.BigAlReport.com
Tom
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