Get Published – Be Known Before people do business with you they want to know something about you. They are naturally curious about your track record. Are you a success? Can you teach them what they want and need to know? Do you have credibility? If they Google you, will they be able to see that you are a force in your chosen industry? Have you been a guest on blogs; on radio shows; podcasts; webcasts; television shows; in magazines online or in print?
Leaders show up when their names are searched on the Internet and the best way I know to become a guest on all the venues I mentioned above is to take my father’s advice: WRITE A BOOK!
Dad has long said that writing his book, See You at the Top!, did more for his career than any other thing he did to try to promote his business. NULL
My first solo book, Growing Up Ziglar: A Daughter’s Broken Journey from Heartache to Hope, was published May 1, 2012 by Guideposts Books. Since that date the publicist who was hired by my publisher to promote the book has arranged over 50 radio interviews, several guest blogs, magazine articles, and 7 interviews on television shows. The response has been amazing and we’re not even past the first month yet!